April 20, 2023

Aligning advertising with listener’s rituals boosts brand engagement

Paulo Rizal

April 20, 2023

Aligning with personal rituals as routine as running errands or doing chores, can boost engagement and purchase intent for audio…

Gamers more likely to watch free ad-supported streaming

Paulo Rizal

April 20, 2023

Connected TV (CTV) and cross-screen advertising firm LG Ad Solutions has released the findings of a new study that found…

Use of shortform content, AI tools on the rise with businesses, study finds

Paulo Rizal

April 20, 2023

Despite recent economic challenges, businesses are quickly latching on to using shortform videos and AI tools to achieve their goals,…