November 21, 2023

Almost half of all Black Friday emails, calls are scams, report says

Pearl Dy

November 21, 2023

Although the Black Friday shopping frenzy has already begun in some parts of the world, millions of consumers are still…

Who is Sam Altman, OpenAI’s wunderkind ex-CEO – and why does it matter that he got sacked?

Toby Walsh

November 21, 2023

On Friday, OpenAI’s high-flying chief executive Sam Altman was unexpectedly fired by the company’s board. Co-founder and chief technology officer…

Brand, performance-focused KPIs blur for in-app campaigns, new study shows

Pearl Dy

November 21, 2023

Recent research from monetisation and marketing company InMobi in collaboration with Advertiser Perceptions, highlights a growing trend among brand advertisers…

5 ways to transform your team into loyal brand ambassadors

Paulo Rizal

November 21, 2023

In the landscape of modern business, leveraging your employees as brand ambassadors can significantly amplify your company’s presence. Here are…

4 ways to unlock brand growth potential

Paulo Rizal

November 21, 2023

Brand growth is important in establishing a lasting market presence and fostering consumer loyalty. As a brand expands, it not…