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March 28, 2024
AI

Australia unlocks generative AI’s impact on data

The adoption of generative artificial intelligence (AI) is transforming data management practices on a global scale, with a growing presence in multiple industries. Australia is witnessing […]
March 28, 2024

Advocating enhanced safeguards for retiree homeowners

The business practices of the large corporations that own and manage manufactured home parks in Queensland seriously threaten the financial wellbeing and quality of life of […]
March 8, 2024
voters looking at new hopefuls for governing table.

Voters up to 2x more receptive to political ads displayed on their favourite platform

LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising outcomes, today announced the results of a new survey exploring U.S. voter sentiment […]
March 8, 2024
dating app for women

New dating app by women to protect users against scams

RAW, a new dating app designed by women for women, has rolled out features designed to protect users against catfishing scams and abuse. “Brainstorming such a […]
March 6, 2024
fusion digital on effect of AI on white collar work

New study reveals impact of AI in Australian white collar workers

Fusion Digital, a digital marketing agency based in Sydney, has shared the results of an extensive survey delving into the integration and influence of Artificial Intelligence […]
March 6, 2024
government social media

Social Media in Government Communications: Strategies, Case Studies, and Tools

Social media has become an invaluable tool for government communications, offering a direct and real-time connection with citizens. This article delves into effective strategies, case studies, […]
February 28, 2024
omnichannel

Omnichannel strategy responsible for $15B of Australian online sales, research says

New research has unveiled that physical interactions throughout the customer journey have had a profound impact on Australian ecommerce sales, highlighting the role of omnichannel strategy. […]
February 20, 2024
Telco hit for allowing sms scams

5 telcos hit for allowing SMS scams

The Australian Communications and Media Authority (ACMA) has taken action against five telcos who send bulk SMS for failing to comply with multiple anti-scam and public […]
December 5, 2023
PR Metrics

6 PR metrics that matter more than impressions and clicks

Being part of a brand’s public relations and marketing team is no walk in the park. Trends come and go, and what used to matter before […]
December 5, 2023
trustworthy brand

Building trust in an era of skepticism: 5 PR strategies for trustworthy brand communication

With the waves of misinformation in both printed and online media, it is getting more and more difficult to ensure that your brand remains trustworthy. It’s […]
November 28, 2023
AI assistant chatbot

5 ways AI is improving chatbots and virtual assistants

Despite the negativity surrounding artificial intelligence (AI) integration into the workspace, it has been a part of customer service for a while now. Chat bots, template […]
November 10, 2023
AI Safety

AI research nonprofit receives funding to study AI safety

Gradient Institute, an independent, nonprofit research institute that works to build safety, ethics, accountability and transparency into artificial intelligence (AI) systems, has received a donation from […]
November 8, 2023
JF, Leaf merges with Centerline

J5 Infrastructure, Leaf Communications merge with Centerline

The collaboration between J5 Infrastructure Partners and Leaf Communications takes a new turn under the unified identity of Centerline, as announced by their parent company in […]
November 7, 2023
video conferencing

Top 3 best practices for virtual meetings and video conferencing

After COVID-19 affected the workforce for a couple of years, companies have had to adapt to video conferencing becoming a new norm. The rise of Zoom […]
November 7, 2023
email marketing

5 ways to upgrade your marketing emails

Email marketing is a good way to generate leads and retain customers. It gets your page a high subscriber yield and you can benefit from casting […]
November 2, 2023
Yahoo hires Sona Iliffe-Moon

Former Lyft, Facebook executive to spearhead Yahoo’s global communications

Yahoo has named Sona Iliffe-Moon as its new Chief Communications Officer.   Iliffe-Moon brings over 20 years of experience leading strategic consumer, crisis, and corporate communications […]
November 2, 2023
Hubspot acquires Clearbit to enhance customer intelligence

HubSpot acquires Clearbit to enhance customer intelligence

Customer engagement and marketing platform Hubspot is entering into a definitive agreement to acquire B2B data provider Clearbit to “help customers grow with industry-leading customer intelligence,” the […]
October 31, 2023
Diedre Brennan of Screen Australia

Albanese gov’t names new Screen Australia CEO

The Albanese Labor Government has announced the appointment of Ms Deirdre Brennan to the role of Chief Executive Officer of Screen Australia.  Ms Brennan has extensive […]
October 27, 2023
uber logo

Uber pays $400K penalty for breaking spam rules

Rideshare and food delivery company Uber Australia Pty Ltd has paid a $412,500 infringement notice for sending more than 2 million emails in breach of Australian […]
October 27, 2023
Accenture acquires ConcentricLife

Accenture’s ConcentricLife acquisition to boost its healthcare marketing, communications capabilities

Accenture has agreed to acquire ConcentricLife, a healthcare marketing agency experienced in helping Life Sciences brands build an optimal brand experience at any stage of the […]