Author: Comms Room Staff

Canberra Community Calls for Action to End Violence Against Women

In the wake of the Bondi Junction stabbings and the alarming surge in incidents of violence against women, the Canberra community, activists, and organisations are...

The Crucial Role of Automation and AI in Fulfillment Processes

The advent of automation and artificial intelligence has revolutionised the way businesses handle fulfilment processes. With the rise of e-commerce and shifting consumer preferences, retailers...

Study finds exercise apps lack adaptation for older users

Physical exercise plays a crucial role in healthy ageing, but are exercise apps meeting the needs of older adults? Researchers led by physiotherapist Luis Soto...

New partnership to establish ‘Heart Safe’ Towns in South Coast NSW

A Mission Charity Partnership has been established between Superheroes Events Limited (SEL) and CellAED, the world’s first personal defibrillator. With a shared mission to save...

VAST Data appoints Rick Scurfield as Chief Revenue Officer

VAST Data, the AI data platform company, named Rick Scurfield as its Chief Revenue Officer (CRO). This strategic hire marks a significant step in the...

Australia unlocks generative AI’s impact on data

The adoption of generative artificial intelligence (AI) is transforming data management practices on a global scale, with a growing presence in multiple industries. Australia is...

Advocating enhanced safeguards for retiree homeowners

The business practices of the large corporations that own and manage manufactured home parks in Queensland seriously threaten the financial wellbeing and quality of life...

Voters up to 2x more receptive to political ads displayed on their favourite platform

LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising outcomes, today announced the results of a new survey exploring U.S. voter...

New dating app by women to protect users against scams

RAW, a new dating app designed by women for women, has rolled out features designed to protect users against catfishing scams and abuse. “Brainstorming such...

New study reveals impact of AI in Australian white collar workers

Fusion Digital, a digital marketing agency based in Sydney, has shared the results of an extensive survey delving into the integration and influence of Artificial...

Social Media in Government Communications: Strategies, Case Studies, and Tools

Social media has become an invaluable tool for government communications, offering a direct and real-time connection with citizens. This article delves into effective strategies, case...

Omnichannel strategy responsible for $15B of Australian online sales, research says

New research has unveiled that physical interactions throughout the customer journey have had a profound impact on Australian ecommerce sales, highlighting the role of omnichannel...

5 telcos hit for allowing SMS scams

The Australian Communications and Media Authority (ACMA) has taken action against five telcos who send bulk SMS for failing to comply with multiple anti-scam and...

6 PR metrics that matter more than impressions and clicks

Being part of a brand’s public relations and marketing team is no walk in the park. Trends come and go, and what used to matter...

Building trust in an era of skepticism: 5 PR strategies for trustworthy brand communication

With the waves of misinformation in both printed and online media, it is getting more and more difficult to ensure that your brand remains trustworthy....

5 ways AI is improving chatbots and virtual assistants

Despite the negativity surrounding artificial intelligence (AI) integration into the workspace, it has been a part of customer service for a while now. Chat bots,...

AI research nonprofit receives funding to study AI safety

Gradient Institute, an independent, nonprofit research institute that works to build safety, ethics, accountability and transparency into artificial intelligence (AI) systems, has received a donation...

J5 Infrastructure, Leaf Communications merge with Centerline

The collaboration between J5 Infrastructure Partners and Leaf Communications takes a new turn under the unified identity of Centerline, as announced by their parent company...

Top 3 best practices for virtual meetings and video conferencing

After COVID-19 affected the workforce for a couple of years, companies have had to adapt to video conferencing becoming a new norm. The rise of...

5 ways to upgrade your marketing emails

Email marketing is a good way to generate leads and retain customers. It gets your page a high subscriber yield and you can benefit from...