Pearl Dy

Text service unveils mental health support in multiple languages

Pearl Dy

February 26, 2024

Australian chat service Youth Chat has released its text-based mental health support service in 135 languages, an initiative which aims…

Companies could save up to $1.6T using Gen AI for communication, report says

Pearl Dy

February 26, 2024

When used for communication, generative AI could help companies save up to $1.6 Trillion in a new report from AI-powered…

Australia, UK forge historic partnership to enhance online safety and security

Pearl Dy

February 21, 2024

In a landmark move, Australia and the United Kingdom have signed a groundbreaking Memorandum of Understanding (MoU) to bolster cooperation…

Canva for Education surpasses 60M users as partnerships surge with schools

Pearl Dy

February 20, 2024

Education is fuelling Canva for Education’s growth as the platform evolves into an all-in-one classroom tool shaping the future of…

Tech leaders unite to safeguard 2024 elections against deceptive AI usage

Pearl Dy

February 20, 2024

At the Munich Security Conference (MSC) today, major tech firms committed to combating deceptive AI content ahead of this year’s…

Vacancies in media agencies dipping, almost at normal levels

Pearl Dy

February 15, 2024

Media agencies are witnessing a promising trend as talent churn shows a notable decline, with industry vacancies down to 7.2%…

Meta highlights transformative impact of AI investments on advertisers

Pearl Dy

February 13, 2024

In a recent roundtable discussion featuring Jones Road Beauty CMO Cody Plofker, Meta executives unveiled the groundbreaking strides made in…

Netflix names Expedia as its first global advertising partner

Pearl Dy

February 13, 2024

Netflix and Expedia are teaming up to launch an ambitious campaign targeting the vast global audience of over 23 million…

Telcos now required to assist customers in hardship

Pearl Dy

February 8, 2024

The Australian Communications and Media Authority (ACMA) has released a new set of rules requiring telcos to help customers struggling…

PR Council overhauls ethical guidelines for usage of Generative AI tools

Pearl Dy

February 8, 2024

In response to the swiftly changing dynamics of the communications sector and the surging adoption of generative AI tools, the…

Most CIOs recommend investing more in AI tools in 2024

Pearl Dy

February 6, 2024

All-in-one visual communication platform Canva has released its findings from a study of more than 1,360 chief information officers (CIOs)…

Report shows Gen Z social media habits, unveils marketing keys

Pearl Dy

February 6, 2024

A report by research body Morning Consult into Gen Z social media habits reveal a clear hierarchy of preferred platforms,…

Brands earned $39.5M due to AI-powered SMS marketing, study says

Pearl Dy

February 1, 2024

Brands that leveraged Attentive’s SMS marketing platform in total earned $39.5 million in revenue, according to a study that they…

Gaming projected to bring $320B to brands via streaming ads

Pearl Dy

January 30, 2024

A recent study from Dentsu shows the impressive performance of gaming streaming giant Twitch in terms of brand recall and…

Australia to introduce new online safety regulations in 2024

Pearl Dy

January 23, 2024

Australia is gearing up for a landmark shift in online safety with the rollout of the Consolidated Industry Codes of…

StackAdapt, OpenX to allow political advertisers to reach audiences programatically

Pearl Dy

January 19, 2024

Omnichannel supply-side platform OpenX Technologies, Inc., and multi-channel advertising platform StackAdapt are partnering to allow political advertisers to reach their…

NBA Champion Giannis Antetokounmpo launches new media venture

Pearl Dy

January 16, 2024

NBA Champion and global superstar Giannis Antetokounmpo has today announced the launch of Improbable Media. The next generation production and…

Meta omits detailed advertising options amid sensitivity concerns

Pearl Dy

January 16, 2024

Starting 15 January, 2024, Meta has declared its plans to eliminate and streamline certain detailed advertising options in a critical…

TikTok to push longer-form content to solve monetisation challenges

Pearl Dy

January 11, 2024

TikTok faces a critical hurdle in adequately monetising creator content, particularly for its top influencers seeking direct income and ad…

PR management platform named a ‘Built In 2024 Best Place to Work’

Pearl Dy

January 11, 2024

Public Relations Management (PRM) platform Muck Rack has been named a Built In 2024 Best Place to Work winner in…