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February 26, 2024
text messages with mental health support
Published by Pearl Dy at February 26, 2024
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Text service unveils mental health support in multiple languages

Australian chat service Youth Chat has released its text-based mental health support service in 135 languages, an initiative which aims to tackle United Nations Sustainable Development […]
Pearl DyPearl Dy February 26, 2024
February 26, 2024
generative AI
Published by Pearl Dy at February 26, 2024
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Companies could save up to $1.6T using Gen AI for communication, report says

When used for communication, generative AI could help companies save up to $1.6 Trillion in a new report from AI-powered writing assistant Grammarly and The Harris […]
Pearl DyPearl Dy February 26, 2024
February 21, 2024
AU-UK partnership
Published by Pearl Dy at February 21, 2024
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Australia, UK forge historic partnership to enhance online safety and security

In a landmark move, Australia and the United Kingdom have signed a groundbreaking Memorandum of Understanding (MoU) to bolster cooperation in advancing online safety and security. […]
Pearl DyPearl Dy February 21, 2024
February 20, 2024
Canva for Education
Published by Pearl Dy at February 20, 2024
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Canva for Education surpasses 60M users as partnerships surge with schools

Education is fuelling Canva for Education’s growth as the platform evolves into an all-in-one classroom tool shaping the future of education technology.  In a press release, […]
Pearl DyPearl Dy February 20, 2024
February 20, 2024
tech leaders vow to combat wrongful use of AI
Published by Pearl Dy at February 20, 2024
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Tech leaders unite to safeguard 2024 elections against deceptive AI usage

At the Munich Security Conference (MSC) today, major tech firms committed to combating deceptive AI content ahead of this year’s global elections, where more than 40 […]
Pearl DyPearl Dy February 20, 2024
February 15, 2024
media agency
Published by Pearl Dy at February 15, 2024
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Vacancies in media agencies dipping, almost at normal levels

Media agencies are witnessing a promising trend as talent churn shows a notable decline, with industry vacancies down to 7.2% in 2023 compared to the previous […]
Pearl DyPearl Dy February 15, 2024
February 13, 2024
Meta advertising
Published by Pearl Dy at February 13, 2024
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Meta highlights transformative impact of AI investments on advertisers

In a recent roundtable discussion featuring Jones Road Beauty CMO Cody Plofker, Meta executives unveiled the groundbreaking strides made in harnessing artificial intelligence (AI) technology to […]
Pearl DyPearl Dy February 13, 2024
February 13, 2024
Netflix names Expedia as first ads partner
Published by Pearl Dy at February 13, 2024
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Netflix names Expedia as its first global advertising partner

Netflix and Expedia are teaming up to launch an ambitious campaign targeting the vast global audience of over 23 million monthly active users (MAUs) on Netflix’s […]
Pearl DyPearl Dy February 13, 2024
February 8, 2024
Telcos assist customers in hardship
Published by Pearl Dy at February 8, 2024
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Telcos now required to assist customers in hardship

The Australian Communications and Media Authority (ACMA) has released a new set of rules requiring telcos to help customers struggling to pay their bills. The new […]
Pearl DyPearl Dy February 8, 2024
February 8, 2024
Generative AI
Published by Pearl Dy at February 8, 2024
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PR Council overhauls ethical guidelines for usage of Generative AI tools

In response to the swiftly changing dynamics of the communications sector and the surging adoption of generative AI tools, the PR Council (PRC) has launched its […]
Pearl DyPearl Dy February 8, 2024
February 6, 2024
Canva Magic Studio on a laptop
Published by Pearl Dy at February 6, 2024
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Most CIOs recommend investing more in AI tools in 2024

All-in-one visual communication platform Canva has released its findings from a study of more than 1,360 chief information officers (CIOs) regarding their priorities, opportunities and the […]
Pearl DyPearl Dy February 6, 2024
February 6, 2024
Young adults Gen Z
Published by Pearl Dy at February 6, 2024
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Report shows Gen Z social media habits, unveils marketing keys

A report by research body Morning Consult into Gen Z social media habits reveal a clear hierarchy of preferred platforms, with YouTube reigning supreme. The study […]
Pearl DyPearl Dy February 6, 2024
February 1, 2024
sms marketing
Published by Pearl Dy at February 1, 2024
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Brands earned $39.5M due to AI-powered SMS marketing, study says

Brands that leveraged Attentive’s SMS marketing platform in total earned $39.5 million in revenue, according to a study that they commissioned from Forrester Consulting.   The […]
Pearl DyPearl Dy February 1, 2024
January 30, 2024
gaming
Published by Pearl Dy at January 30, 2024
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Gaming projected to bring $320B to brands via streaming ads

A recent study from Dentsu shows the impressive performance of gaming streaming giant Twitch in terms of brand recall and preference. With the gaming market poised […]
Pearl DyPearl Dy January 30, 2024
January 23, 2024
online safety
Published by Pearl Dy at January 23, 2024
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Australia to introduce new online safety regulations in 2024

Australia is gearing up for a landmark shift in online safety with the rollout of the Consolidated Industry Codes of Practice for the Online Industry in […]
Pearl DyPearl Dy January 23, 2024
January 19, 2024
political advertisers
Published by Pearl Dy at January 19, 2024
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StackAdapt, OpenX to allow political advertisers to reach audiences programatically

Omnichannel supply-side platform OpenX Technologies, Inc., and multi-channel advertising platform StackAdapt are partnering to allow political advertisers to reach their target audiences programmatically across CTV, mobile, […]
Pearl DyPearl Dy January 19, 2024
January 16, 2024
NBA champion
Published by Pearl Dy at January 16, 2024
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NBA Champion Giannis Antetokounmpo launches new media venture

NBA Champion and global superstar Giannis Antetokounmpo has today announced the launch of Improbable Media. The next generation production and brand consulting company will incubate and […]
Pearl DyPearl Dy January 16, 2024
January 16, 2024
Meta advertising
Published by Pearl Dy at January 16, 2024
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Meta omits detailed advertising options amid sensitivity concerns

Starting 15 January, 2024, Meta has declared its plans to eliminate and streamline certain detailed advertising options in a critical update for Facebook advertisers. This decision […]
Pearl DyPearl Dy January 16, 2024
January 11, 2024
TikTok
Published by Pearl Dy at January 11, 2024
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TikTok to push longer-form content to solve monetisation challenges

TikTok faces a critical hurdle in adequately monetising creator content, particularly for its top influencers seeking direct income and ad revenue from their short-form content clips. […]
Pearl DyPearl Dy January 11, 2024
January 11, 2024
Published by Pearl Dy at January 11, 2024
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PR management platform named a ‘Built In 2024 Best Place to Work’

Public Relations Management (PRM) platform Muck Rack has been named a Built In 2024 Best Place to Work winner in the Remote Best Places to Work […]
Pearl DyPearl Dy January 11, 2024
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