Featured Leader

Austrade’s Ellen Axford on the value of data analytics to social media tactics

Jaw de Guzman

November 9, 2022

Austrade’s Ellen Axford shares the philosophies and some tips she applies when crafting social media tactics for her organisation….

Rebecca Blewitt on maximising organic communication campaigns

Jaw de Guzman

October 27, 2022

Are your organic communication campaigns not working well for you? You might be doing it all wrong. Our featured leader…

Effective communication in an attention economy with Asha Burns

Jaw de Guzman

October 19, 2022

In the digital world of attention economy where people are constantly scrolling, how do you best get the interest of…

Building and retaining public trust with Nicki Drinkwater of nbn

Jaw de Guzman

October 12, 2022

Today’s Featured Leader, Nicki Drinkwater, is the General Manager for Media & External Communications at nbn. She joins us in…

Bringing people closer every day through Meta with Lauren Smallwood

Jaw de Guzman

October 5, 2022

Although Facebook and Instagram have somehow become a part of people’s everyday lives, many still do not know how to…

Summer Goodwin of CSIRO on harmonising strategy experimentation and content consistency

Jaw de Guzman

September 28, 2022

CSIRO Editorial and Content Manager Summer Goodwin tells us about the fine line between strategy experimentation and content consistency….

Londoner Comms Expert Eddie Townsend on establishing a connected community

Jaw de Guzman

September 14, 2022

Eddie Townsend, Director of Comms and Campaigns at the London Borough of Waltham Forest, talks about establishing a connected community….

Beyond being social with Kate Davies of Lake Macquarie City Council

Jaw de Guzman

September 7, 2022

Today, Kate Davies, Head of Communications and Corporate Strategy at Lake Macquarie City Council, joined Comms Room to share how…

Keeping up with supply chain comms ft. Elyse Glenn of Schneider Electric

Jaw de Guzman

August 23, 2022

Communications used to be such an underappreciated element in supply chain management. But with the pandemic disrupting the way we…

Award-winning marketer Antonia Vann on shaping a “voice of trust”

Jaw de Guzman

August 11, 2022

Comms Room Channel reached out to award-winning marketer Antonia Vann to talk about the intricacies of corporate communications today. Antonia…

Jenelle McMinn of Hobsons Bay City Council on maximising reach

Jaw de Guzman

July 29, 2022

Jenelle McMinn of Hobsons Bay City Council shares the key to maximising reach through a comms strategy complimented by social…

Danni Hudson of Snap Inc. on building authentic social media connections

Jaw de Guzman

July 21, 2022

Social media is a superb platform for connecting with constituents, launching campaigns, and spreading awareness of causes. It is also…

Roger Christie of Propel on adapting government communications

Jaw de Guzman

July 14, 2022

  Roger Christie, founder and managing director of Propel, talks about how government agencies have had to adjust to unexpected…