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April 11, 2024
Banking app
Published by Justine Lavadia at April 11, 2024
Categories

Banking app error prompts password update

A concerned online banking customer is advising others to promptly update their passwords following their own frustrating experience of being unable to access their account. A […]
Justine LavadiaJustine Lavadia April 11, 2024
March 28, 2024
Published by Comms Room Staff at March 28, 2024
Categories

Advocating enhanced safeguards for retiree homeowners

The business practices of the large corporations that own and manage manufactured home parks in Queensland seriously threaten the financial wellbeing and quality of life of […]
Comms Room StaffComms Room Staff March 28, 2024
February 21, 2024
leadership
Published by Paulo Rizal at February 21, 2024
Categories

4 types of leadership training programs for growing leaders in your team

Strong leadership communication skills are vital for guiding teams, inspiring action, and fostering collaboration and trust within an organisation. Effective leaders can articulate a clear vision, […]
Paulo RizalPaulo Rizal February 21, 2024
November 24, 2023
storytelling - internal communication
Published by Paulo Rizal at November 24, 2023
Categories

5 storytelling techniques you can use to improve internal communication skills

Improving internal communication skills within a team is vital for collaboration and cohesion. A team that knows how to communicate both  achievements and potential problem spots […]
Paulo RizalPaulo Rizal November 24, 2023
November 21, 2023
brand ambassadors
Published by Paulo Rizal at November 21, 2023
Categories

5 ways to transform your team into loyal brand ambassadors

In the landscape of modern business, leveraging your employees as brand ambassadors can significantly amplify your company’s presence. Here are five business-casual strategies to foster a […]
Paulo RizalPaulo Rizal November 21, 2023
November 21, 2023
brand growth
Published by Paulo Rizal at November 21, 2023
Categories

4 ways to unlock brand growth potential

Brand growth is important in establishing a lasting market presence and fostering consumer loyalty. As a brand expands, it not only captures new audiences but also […]
Paulo RizalPaulo Rizal November 21, 2023
November 14, 2023
corporate social responsibility and impact
Published by Paulo Rizal at November 14, 2023
Categories

5 tips to showcase your company’s social and environmental impact

Having a corporate social responsibility can significantly boost a company’s public standing and internal operations. It shows that your company isn’t only centred on profit, but […]
Paulo RizalPaulo Rizal November 14, 2023
November 14, 2023
Corporate identity
Published by Paulo Rizal at November 14, 2023
Categories

5 questions you need to answer to create a compelling corporate identity

A corporate identity is every company’s “face”– it’s recognisable, consistent, and if created correctly, attractive. Having a strong brand can even help boost your sales and […]
Paulo RizalPaulo Rizal November 14, 2023
November 10, 2023
journalists
Published by Paulo Rizal at November 10, 2023
Categories

How to build and leverage journalist relationships for brand visibility in 7 steps

Having journalists in your brand’s corner can help keep you visible and relevant. Here are 7 steps to learn and leverage your relationships with them to […]
Paulo RizalPaulo Rizal November 10, 2023
November 7, 2023
video conferencing
Published by Comms Room Staff at November 7, 2023
Categories

Top 3 best practices for virtual meetings and video conferencing

After COVID-19 affected the workforce for a couple of years, companies have had to adapt to video conferencing becoming a new norm. The rise of Zoom […]
Comms Room StaffComms Room Staff November 7, 2023
November 7, 2023
email marketing
Published by Comms Room Staff at November 7, 2023
Categories

5 ways to upgrade your marketing emails

Email marketing is a good way to generate leads and retain customers. It gets your page a high subscriber yield and you can benefit from casting […]
Comms Room StaffComms Room Staff November 7, 2023
October 10, 2023
Headshot of Renee Chaplin, Constant Contact
Published by Paulo Rizal at October 10, 2023
Categories

Renée Chaplin joins Constant Contact as VP of APAC   

Digital marketing and automation platform Constant Contact has announced Renée Chaplin as its new vice president of Asia Pacific (APAC). Chaplin will lead Constant Contact’s growth […]
Paulo RizalPaulo Rizal October 10, 2023
October 6, 2023
lead generation
Published by Comms Room Staff at October 6, 2023
Categories

3 costly mistakes Aussie businesses make in lead generation, unveiled by expert

In the competitive Australian business landscape, lead generation plays an important tool in funnelling customers into the business and maintaining sales and growth.  A 2023 report […]
Comms Room StaffComms Room Staff October 6, 2023
July 18, 2023
pitching strategies
Published by Paulo Rizal at July 18, 2023
Categories

The Art of Pitching: 7 Strategies to Grab Journalists’ Attention

In the rapidly evolving media landscape, securing journalist attention through effective pitches has become a top concern for organisations concerned about maximising their public relations efforts. […]
Paulo RizalPaulo Rizal July 18, 2023
June 15, 2023
gov't communication practitioners event
Published by Paulo Rizal at June 15, 2023
Categories

4 lessons gov’t communicators learned during the 3rd Public Sector Comms Week

The ample availability of communication tools and platforms present an opportunity for government communicators to reach their stakeholders, wherever they are geographically. Unfortunately, this also means […]
Paulo RizalPaulo Rizal June 15, 2023
April 14, 2023
chatgpt can disrupt chatbots
Published by Paulo Rizal at April 14, 2023
Categories

ChatGPT poised to disrupt retail chatbots, study finds

Capterra’s 2023 Retail Chatbots Survey of over 1,000 U.S. shoppers found that over half of them have negative experiences with retail chatbots, opening the door for […]
Paulo RizalPaulo Rizal April 14, 2023
April 11, 2023
digital marketing
Published by Derek Chew at April 11, 2023
Categories

Sink or Swim? How SMBs Can Overcome Digital Marketing Challenges

While digital marketing can provide targeted access to buyers at budgets within reach of small- and medium-sized businesses (SMBs), potentially leveling the playing field, it can […]
Derek ChewDerek Chew April 11, 2023
April 4, 2023
conversational commerce
Published by Paulo Rizal at April 4, 2023
Categories

Most consumers prefer conversational commerce with brands, study finds

More than 88% of the 8,000 consumers surveyed from the US, the UK, Canada, and Australia prefer to engage in a two-way conversation with a brand […]
Paulo RizalPaulo Rizal April 4, 2023
March 31, 2023
supply chain issues
Published by Paulo Rizal at March 31, 2023
Categories

Supply chain issues still affecting AU Comms infrastructure, study says

Despite managing to survive the worst of the COVID-19 pandemic, Australia’s communications infrastructure is still struggling to keep up with customer demand due to the supply […]
Paulo RizalPaulo Rizal March 31, 2023
March 23, 2023
conversational experiences thruogh chat bots
Published by Paulo Rizal at March 23, 2023
Categories

New research reveals growing preference for chatbots, conversational experiences

New research from global cloud communications platform Infobip has revealed an increase in chat bot and messaging apps usage among customers seeking to interact with brands. […]
Paulo RizalPaulo Rizal March 23, 2023
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