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February 6, 2024
Canva Magic Studio on a laptop
Published by Pearl Dy at February 6, 2024
Categories

Most CIOs recommend investing more in AI tools in 2024

All-in-one visual communication platform Canva has released its findings from a study of more than 1,360 chief information officers (CIOs) regarding their priorities, opportunities and the […]
Pearl DyPearl Dy February 6, 2024
February 6, 2024
TikTok
Published by Paulo Rizal at February 6, 2024
Categories

The ‘Influencer’ of Social Media Apps: How TikTok has influenced social media trends

Through its pioneering embrace of short-form video content, TikTok has democratised content creation, empowering users of all backgrounds to showcase their creativity and talent in bite-sized, […]
Paulo RizalPaulo Rizal February 6, 2024
February 1, 2024
social media algorithm
Published by Paulo Rizal at February 1, 2024
Categories

Chasing the Rabbit: How Algorithms Influence Social Media Platform Usage

All social media are built around a set of algorithms, and these algorithms have specific goals. Whether it’s to make platform users view latest content, click […]
Paulo RizalPaulo Rizal February 1, 2024
February 1, 2024
sms marketing
Published by Pearl Dy at February 1, 2024
Categories

Brands earned $39.5M due to AI-powered SMS marketing, study says

Brands that leveraged Attentive’s SMS marketing platform in total earned $39.5 million in revenue, according to a study that they commissioned from Forrester Consulting.   The […]
Pearl DyPearl Dy February 1, 2024
February 1, 2024
Virtual reality headset
Published by Marika Guggisberg at February 1, 2024
Categories

Virtual reality grooming is an increasing danger. How can parents keep children safe?

Virtual reality (VR) headsets are increasingly popular among adults and children. They are part of extended reality environments, which “enable ever more realistic and immersive experiences”. […]
Marika GuggisbergMarika Guggisberg February 1, 2024
January 30, 2024
apple vision
Published by Luke Heemsbergen at January 30, 2024
Categories

Editing memories, spying on our bodies, normalising weird goggles: Apple’s new Vision Pro has big ambitions

Apple Vision Pro is a mixed-reality headset – which the company hopes is a “revolutionary spatial computer that transforms how people work, collaborate, connect, relive memories, […]
Luke HeemsbergenLuke Heemsbergen January 30, 2024
January 30, 2024
user privacy
Published by Paulo Rizal at January 30, 2024
Categories

6 non-complicated ways to navigate user privacy on social media

User privacy is vital now that almost everything (and everyone) is online. One way or another, our personal data like bank details, government documents, and private […]
Paulo RizalPaulo Rizal January 30, 2024
January 30, 2024
gaming
Published by Pearl Dy at January 30, 2024
Categories

Gaming projected to bring $320B to brands via streaming ads

A recent study from Dentsu shows the impressive performance of gaming streaming giant Twitch in terms of brand recall and preference. With the gaming market poised […]
Pearl DyPearl Dy January 30, 2024
January 23, 2024
Published by Paulo Rizal at January 23, 2024
Categories

Add Items to Cart: How brands benefit from social media and e-commerce integration

Social media platforms have evolved beyond mere networking spaces, transforming into dynamic marketplaces through the integration of shopping features. The rise of e-commerce has provided businesses […]
Paulo RizalPaulo Rizal January 23, 2024
January 11, 2024
ACCC issues penalty
Published by Pearl Dy at January 11, 2024
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ACCC slaps web host $56,340 in fines for misleading customers

Dreamscape Networks International Pte Ltd has paid $56,340 in penalties after the ACCC found them to be making false or misleading representations about two ‘free’ products […]
Pearl DyPearl Dy January 11, 2024
January 9, 2024
Muck Rack data shows AI use on the rise despite disclosure issues
Published by Pearl Dy at January 9, 2024
Categories

Muck Rack data highlights rise of AI use in PR amid disclosure issues

Global public relations management platform Muck Rack has published the updated expansion of their survey, to find that more than half of the participating PR pros […]
Pearl DyPearl Dy January 9, 2024
January 9, 2024
Comms Trends
Published by Paulo Rizal at January 9, 2024
Categories

3 Comms Trends To Watch Out for In 2024

2023 has been an interesting year for communicators, to say the least. While communication has always been a dynamic field, 2023 was the year where workflows […]
Paulo RizalPaulo Rizal January 9, 2024
December 15, 2023
marketing interns
Published by Pearl Dy at December 15, 2023
Categories

2024 sees more demand for marketing interns despite rise of AI

Recent insights from GetApp’s 2023 AI Impact Survey, encompassing 400 small and midsize businesses (SMBs), challenge prevailing assumptions. Surprisingly, 36% of SMBs anticipate that AI will […]
Pearl DyPearl Dy December 15, 2023
December 12, 2023
AI in Education
Published by Lucinda McKnight and Leon Furze at December 12, 2023
Categories

Australia has its first framework for AI use in schools – but we need to proceed with caution

Federal and state governments have just released a national framework for generative AI in schools. This paves the way for generative AI – algorithms that can […]
Lucinda McKnight and Leon FurzeLucinda McKnight and Leon Furze December 12, 2023
December 12, 2023
AI in the future of business
Published by Pearl Dy at December 12, 2023
Categories

AI is here to stay for businesses, Alteryx reveals

Analytics cloud company Alteryx has released findings from new independent research revealing the key artificial intelligence (AI) plays that will shape enterprises of the future.   […]
Pearl DyPearl Dy December 12, 2023
December 12, 2023
PR specialist working through Christmas
Published by Paulo Rizal at December 12, 2023
Categories

5 amazing gifts every comms and PR specialist will appreciate

Working in communications and public relations is difficult. Fun, exciting, challenging — but difficult at the same time. What better way to show appreciation for your […]
Paulo RizalPaulo Rizal December 12, 2023
December 7, 2023
automation in business
Published by Pearl Dy at December 7, 2023
Categories

Automation, generative AI emerge as key business priorities, survey reveals

More than one-quarter of respondents (26%) plan to implement machine-operated tasks that require limited human input or fully transition to autonomous systems in the next five […]
Pearl DyPearl Dy December 7, 2023
November 30, 2023
ChatGPT
Published by Toby Walsh at November 30, 2023
Categories

A year of ChatGPT: 5 ways the AI marvel has changed the world

OpenAI’s artificial intelligence (AI) chatbot ChatGPT was unleashed onto an unsuspecting public exactly one year ago. It quickly became the fastest-growing app ever, in the hands […]
Toby WalshToby Walsh November 30, 2023
November 30, 2023
Canva logo
Published by Pearl Dy at November 30, 2023
Categories

Canva to launch visual communication tools across 10 University of California campuses

Canva’s partnership with the University of California (UC) will involve providing its complete suite of visual communication tools to over 240,000 faculty and staff and 300,000 […]
Pearl DyPearl Dy November 30, 2023
November 28, 2023
AI assistant chatbot
Published by Comms Room Staff at November 28, 2023
Categories

5 ways AI is improving chatbots and virtual assistants

Despite the negativity surrounding artificial intelligence (AI) integration into the workspace, it has been a part of customer service for a while now. Chat bots, template […]
Comms Room StaffComms Room Staff November 28, 2023
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