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March 28, 2024
tech
Published by Justine Lavadia at March 28, 2024
Categories

High-tech clocks enhance Melbourne track experience

The iconic Tan Track surrounding Melbourne’s Royal Botanical Gardens receives a modern upgrade with the installation of two new state-of-the-art digital clocks. This milestone marks a […]
Justine LavadiaJustine Lavadia March 28, 2024
March 28, 2024
app
Published by Justine Lavadia at March 28, 2024
Categories

App boosts disability passenger independence

An app designed to assist passengers with visual impairments in navigating public transport systems in Australia is currently being tested on a popular bus route in […]
Justine LavadiaJustine Lavadia March 28, 2024
March 25, 2024
writers
Published by Menchie Khairuddin at March 25, 2024
Categories

Charity festival celebrating First Nations writers open for submissions

Entries are now open for the First Nations Writers Festival 2024, a registered Australian charity founded to showcase the culturally rich stories of Australia, the Greater […]
Menchie KhairuddinMenchie Khairuddin March 25, 2024
March 8, 2024
contract
Published by Paulo Rizal at March 8, 2024
Categories

No renewal of contracts with Australian news agencies, Meta says

Facebook’s parent company Meta has announced that they will not be renewing their contracts with Australian media companies in a bid to further move their platform […]
Paulo RizalPaulo Rizal March 8, 2024
March 8, 2024
voters looking at new hopefuls for governing table.
Published by Comms Room Staff at March 8, 2024
Categories

Voters up to 2x more receptive to political ads displayed on their favourite platform

LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising outcomes, today announced the results of a new survey exploring U.S. voter sentiment […]
Comms Room StaffComms Room Staff March 8, 2024
March 8, 2024
dating app for women
Published by Comms Room Staff at March 8, 2024
Categories

New dating app by women to protect users against scams

RAW, a new dating app designed by women for women, has rolled out features designed to protect users against catfishing scams and abuse. “Brainstorming such a […]
Comms Room StaffComms Room Staff March 8, 2024
March 8, 2024
transparency in government
Published by Paulo Rizal at March 8, 2024
Categories

The Importance of transparency and accountability in government communications

Transparency and accountability are not mere buzzwords for government communications, but fundamental pillars that uphold public trust and confidence. Citizens entrust government agencies with the responsibility […]
Paulo RizalPaulo Rizal March 8, 2024
March 8, 2024
diversity in government communication
Published by Paulo Rizal at March 8, 2024
Categories

Recognising and Addressing Diversity: Tailoring Government Communication to Diverse Audiences

Government agencies must always recognise and address the diverse demographics they serve to ensure effective communication and engagement. From different cultural backgrounds to varying levels of […]
Paulo RizalPaulo Rizal March 8, 2024
March 6, 2024
public safety
Published by Paulo Rizal at March 6, 2024
Categories

Optus pays ACMA $1.5M for public safety failures

Optus Mobile Pty Ltd (Optus) has paid a $1,501,500 penalty after the Australian Communications and Media Authority (ACMA) found large-scale breaches of public safety rules.  An ACMA […]
Paulo RizalPaulo Rizal March 6, 2024
March 6, 2024
Infoblox
Published by Paulo Rizal at March 6, 2024
Categories

New report reveals how Facebook Ads were used to lure A/NZ victims to fake investment platforms

Infoblox has today released a report revealing how Savvy Seahorse, a leading perpetrator of online cybercriminal investment scam websites has used ads on Facebook to lure […]
Paulo RizalPaulo Rizal March 6, 2024
March 6, 2024
fusion digital on effect of AI on white collar work
Published by Comms Room Staff at March 6, 2024
Categories

New study reveals impact of AI in Australian white collar workers

Fusion Digital, a digital marketing agency based in Sydney, has shared the results of an extensive survey delving into the integration and influence of Artificial Intelligence […]
Comms Room StaffComms Room Staff March 6, 2024
March 6, 2024
government social media
Published by Comms Room Staff at March 6, 2024
Categories

Social Media in Government Communications: Strategies, Case Studies, and Tools

Social media has become an invaluable tool for government communications, offering a direct and real-time connection with citizens. This article delves into effective strategies, case studies, […]
Comms Room StaffComms Room Staff March 6, 2024
March 6, 2024
crisis communication in government
Published by Paulo Rizal at March 6, 2024
Categories

Navigating Crisis Communication: Winning Strategies for Government Agencies

In times of crisis, effective communication is paramount for government agencies to manage challenges, uphold public trust, and mitigate potential harm. From natural disasters to public […]
Paulo RizalPaulo Rizal March 6, 2024
February 29, 2024
PR in legislation
Published by Paulo Rizal at February 29, 2024
Categories

The role of PR in legislative initiatives (and 3 ways PR professionals can impact them)

Public relations professionals play a crucial role in legislative initiatives by shaping public opinion, garnering support, and influencing policymakers. Through strategic communication tactics, PR practitioners can […]
Paulo RizalPaulo Rizal February 29, 2024
February 29, 2024
government communication
Published by Paulo Rizal at February 29, 2024
Categories

Navigating Government Communication Success: A Guide to Metrics and KPIs

In government communication, measuring the success of public relations (PR) campaigns is essential for assessing impact, enhancing transparency, and optimising strategies for future initiatives. Government communication […]
Paulo RizalPaulo Rizal February 29, 2024
February 28, 2024
Hiring photo
Published by Paulo Rizal at February 28, 2024
Categories

X boasts over 1M open job listings, Elon Musk promises more to come

Elon Musk-owned X (formerly known as Twitter) has recently reported a significant surge in job opportunities available through its app. With an initial announcement of 750,000 […]
Paulo RizalPaulo Rizal February 28, 2024
February 28, 2024
omnichannel
Published by Comms Room Staff at February 28, 2024
Categories

Omnichannel strategy responsible for $15B of Australian online sales, research says

New research has unveiled that physical interactions throughout the customer journey have had a profound impact on Australian ecommerce sales, highlighting the role of omnichannel strategy. […]
Comms Room StaffComms Room Staff February 28, 2024
February 28, 2024
rainbow flag
Published by Ryan Price at February 28, 2024
Categories

LGBTQIA+ supportive workplaces do more than fly a rainbow flag

The Sydney Gay and Lesbian Mardi Gras is in full swing and rainbow flags are proudly flying all over the city, with many local businesses getting […]
Ryan PriceRyan Price February 28, 2024
February 27, 2024
TikTok marketing
Published by Paulo Rizal at February 27, 2024
Categories

TikTok unveils comprehensive strategy guide for marketers

TikTok is revolutionising digital marketing with its latest offering: a comprehensive 34-page guide packed with creative strategy tips to elevate your brand’s presence on the platform. […]
Paulo RizalPaulo Rizal February 27, 2024
February 27, 2024
government transparency
Published by Paulo Rizal at February 27, 2024
Categories

3 major challenges in modern government transparency (and 3 opportunities the digital age brings)

In the digital age, government transparency faces both challenges and opportunities that stem from the widespread adoption of technology. On one hand, digital platforms and tools […]
Paulo RizalPaulo Rizal February 27, 2024
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