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Category: Opinion

Measuring Impact: How Communicators Can Demonstrate Impact Beyond Coverage Volumes

It’s no secret that traditional PR metrics, such as media mentions and coverage volumes, are a good start to assessing your media profile. However, this...

Balancing transparency and sensitivity in video production

Communication is often a real balancing act—there’s no exception, even in the area of government communication. There are always conflicting forces that point us in...

LGBTQIA+ supportive workplaces do more than fly a rainbow flag

The Sydney Gay and Lesbian Mardi Gras is in full swing and rainbow flags are proudly flying all over the city, with many local businesses...

Mastering Change: Navigating the Evolution of Icons

Editor’s note: In this Comms Room exclusive, Dan Ratner of uberbrand talks about the process that they went through while updating the brand identity of...

Virtual reality grooming is an increasing danger. How can parents keep children safe?

Virtual reality (VR) headsets are increasingly popular among adults and children. They are part of extended reality environments, which “enable ever more realistic and immersive...

‘That filter you use looks just like me’: what the new Mean Girls film gets right about social media

The opening shot of the new Mean Girls provides a literal reframing of the 2004 cult classic. Recording vertical video through a phone, Janis (Auli’i...

What a new sexual health campaign for young Aussies gets right and wrong

The Australian government recently launched a new campaign, Beforeplay, to promote better sexual health among young people. Beforeplay is focused on encouraging people aged 20...

5 dental TikTok trends you probably shouldn’t try at home

TikTok is full of videos that demonstrate DIY hacks, from up-cycling tricks to cooking tips. Meanwhile, a growing number of TikTok videos offer tips to...

Until now, sellers have used AI to get the best deal for themselves – those tables are about to turn

It’s no accident we are seeing record profits from some of our biggest consumer-facing companies, among them Qantas and the big four banks. They are...

3 Comms Trends To Watch Out for In 2024

2023 has been an interesting year for communicators, to say the least. While communication has always been a dynamic field, 2023 was the year where...

Perfect your customer service: 3 lessons from the novated leasing sector

Novated leasing is a sector propelled by government incentives for EV adoption, where competition is intense and customers are always searching for the best deal....

The AI industry is on the verge of becoming another boys’ club. We’re all going to lose out if it does

A recent New York Times article released a list of people “behind the dawn of the modern artificial intelligence movement” – and not a single...

Australia has its first framework for AI use in schools – but we need to proceed with caution

Federal and state governments have just released a national framework for generative AI in schools. This paves the way for generative AI – algorithms that...

Fact-bombing by experts doesn’t change hearts and minds. But good science communication can

A stir went through the Australian science communication community last week, caused by an article with the headline Science communicators need to stop telling everybody...

Becoming AI-Savvy: 6 Practical AI Use Cases for Internal Communications

In the realm of communications, there’s been a whirlwind of discussion about the potential of AI, often shrouded in speculation and theory. However, through my...

A year of ChatGPT: 5 ways the AI marvel has changed the world

OpenAI’s artificial intelligence (AI) chatbot ChatGPT was unleashed onto an unsuspecting public exactly one year ago. It quickly became the fastest-growing app ever, in the...

Move over, agony aunt: study finds ChatGPT gives better advice than professional columnists

There’s no doubt ChatGPT has proven to be valuable as a source of quality technical information. But can it also provide social advice? We explored...

OpenAI’s board is facing backlash for firing CEO Sam Altman – but it’s good it had the power to

The sudden removal of OpenAI CEO Sam Altman on Friday was met with shock and disapproval by the company’s employees. More than 90% signed a...

Who is Sam Altman, OpenAI’s wunderkind ex-CEO – and why does it matter that he got sacked?

On Friday, OpenAI’s high-flying chief executive Sam Altman was unexpectedly fired by the company’s board. Co-founder and chief technology officer Greg Brockman was also removed...

More than one journalist per day is dying in the Israel-Gaza conflict. This has to stop

According to the Committee to Protect Journalists, the Gaza-Israel war has been the deadliest conflict for media workers since the organisation began counting statistics in...