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November 2, 2023
disinformation
Published by Dr. Brenton Cooper at November 2, 2023
Categories

How disinformation dictated the Voice referendum and skews public discourse

“Radio is new, and we are learning about the effect it has on people. We learned a terrible lesson,” said Orson Welles on October 31, 1938. […]
Dr. Brenton CooperDr. Brenton Cooper November 2, 2023
October 25, 2023
young people using social media
Published by Sora Park, Tanya Notley and Michael Dezuanni at October 25, 2023
Categories

Young Australians increasingly get news from social media, but many don’t understand algorithms

Adults might assume young people are not engaged in current affairs. But our survey reveals most Australian children and teenagers have a significant interest in the […]
Sora Park, Tanya Notley and Michael DezuanniSora Park, Tanya Notley and Michael Dezuanni October 25, 2023
October 20, 2023
cybsersecurity
Published by Michael Simkovic at October 20, 2023
Categories

Top 3 cybersecurity risks facing Australian businesses today

Creating and maintaining an ability for businesses and organisations to safely operate digital technology is critical in the information age. Malicious cyber activity threatens this opportunity. […]
Michael SimkovicMichael Simkovic October 20, 2023
October 20, 2023
child sex abuse
Published by Marten Risius and Stan Karanasios at October 20, 2023
Categories

Australia has fined X Australia over child sex abuse material concerns. How severe is the issue – and what happens now?

Australia’s eSafety Commissioner, Julie Grant, has found X (formerly Twitter) guilty of serious non-compliance to a transparency notice on child sex abuse material. The commissioner has […]
Marten Risius and Stan KaranasiosMarten Risius and Stan Karanasios October 20, 2023
October 17, 2023
Truth telling in the Voice Referendum
Published by Denis Muller at October 17, 2023
Categories

How did the media perform on the Voice referendum? Let’s talk about truth-telling and impartiality

The rules by which politics are conducted have changed dramatically, especially since the rise of Trumpism. Yet the professional mass media continue to cover politics in […]
Denis MullerDenis Muller October 17, 2023
October 12, 2023
The yes vote is still trailing behind no.
Published by Andrea Carson, Justin Phillips, Max Grömping, Rebecca Strating and Simon Jackman at October 12, 2023
Categories

The ‘yes’ campaign is generating the most media and social media content. Yet, it continues to trail in the polls

With almost a third of votes cast already in postal and pre-poll voting for the Voice to Parliament referendum, the “yes” campaign is ramping up its […]
Andrea Carson, Justin Phillips, Max Grömping, Rebecca Strating and Simon JackmanAndrea Carson, Justin Phillips, Max Grömping, Rebecca Strating and Simon Jackman October 12, 2023
October 10, 2023
remote work
Published by Jacqueline Meredith and Peter Holland at October 10, 2023
Categories

Does your employer have to tell if they’re spying on you through your work computer?

The COVID pandemic stimulated an irreversible shift in where, when and how we work. This 21st-century model of working – dubbed the “new normal” – is […]
Jacqueline Meredith and Peter HollandJacqueline Meredith and Peter Holland October 10, 2023
October 6, 2023
lead generation
Published by Comms Room Staff at October 6, 2023
Categories

3 costly mistakes Aussie businesses make in lead generation, unveiled by expert

In the competitive Australian business landscape, lead generation plays an important tool in funnelling customers into the business and maintaining sales and growth.  A 2023 report […]
Comms Room StaffComms Room Staff October 6, 2023
September 28, 2023
pitching strategies
Published by Amber Gwynne at September 28, 2023
Categories

Millie Bobby Brown’s debut novel is a bestseller. Does it matter that the 19-year-old actor didn’t write it?

Stranger Things actor Millie Bobby Brown’s debut novel, Nineteen Steps, revolves loosely around true events. In 1943, the Bethnal Green tube disaster claimed the lives of […]
Amber GwynneAmber Gwynne September 28, 2023
September 26, 2023
Comms in the AI era
Published by Ramak Salamat at September 26, 2023
Categories

Internal Communications in the AI Era: Safeguarding Trust and Authenticity

Communicators, both internal and external, are starting to grasp the immense potential of AI as a tool that can enhance their work, streamline time-consuming and repetitive […]
Ramak SalamatRamak Salamat September 26, 2023
September 14, 2023
Andrew Black - Large
Published by Andrew Black at September 14, 2023
Categories

Born to be secure: Digital identity’s impact on utilities 

As Australia continues its ongoing transformation with digital innovation and technological advancement, ensuring the safety of online interactions has emerged as both a challenge and a […]
Andrew BlackAndrew Black September 14, 2023
September 12, 2023
Digital image for sales
Published by Tim Morison at September 12, 2023
Categories

The Content Checklist: how to digitally transform content to enhance customer engagement and drive your sales pipeline

In today’s fast-paced world, digital transformation has emerged as a game-changer for brands seeking to enhance customer experience (CX), build stronger connections with customers and drive […]
Tim MorisonTim Morison September 12, 2023
September 7, 2023
prompt engineering
Published by Paulo Rizal at September 7, 2023
Categories

Prompt engineering: is being an AI ‘whisperer’ the job of the future or a short-lived fad?

As generative AI settles into the mainstream, growing numbers of courses and certifications are promising entry into the “hot job” of prompt engineering. Having skills in […]
Paulo RizalPaulo Rizal September 7, 2023
September 5, 2023
Google home page
Published by Mark Sanderson, Julian Thomas, Kieran Hegarty and Lisa M. Given at September 5, 2023
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Google turns 25: the search engine revolutionised how we access information, but will it survive AI?

Today marks an important milestone in the history of the internet: Google’s 25th birthday. With billions of search queries submitted each day, it’s difficult to remember […]
Mark Sanderson, Julian Thomas, Kieran Hegarty and Lisa M. GivenMark Sanderson, Julian Thomas, Kieran Hegarty and Lisa M. Given September 5, 2023
August 30, 2023
ChatGPT and PR
Published by Phoebe Netto at August 30, 2023
Categories

Why you should think twice before making ChatGPT part of your PR team

For many time-poor PR agencies, ChatGPT feels like a golden ticket. With just one sentence, the generative AI tool can write media releases in a fraction […]
Phoebe NettoPhoebe Netto August 30, 2023
August 29, 2023
hybrid event
Published by Amy Gates at August 29, 2023
Categories

How to design engaging hybrid event experiences

The world of event planning has evolved, for the better, as the emphasis shifts to creating engaging virtual experiences for attendees. In this rapidly changing environment, we […]
Amy GatesAmy Gates August 29, 2023
August 24, 2023
Cover Letter Copilot
Published by Ben Broch at August 24, 2023
Categories

ChatGPT Cover Letters: How crunching numbers equated to a similar controversy

From a text editor straight in your browser to an AI content checker, we’re empowering users to take the initial output from ChatGPT and make it […]
Ben BrochBen Broch August 24, 2023
August 22, 2023
event planners using zoom conferencing tools
Published by Amy Gates at August 22, 2023
Categories

Meeting technology head on – how event planners are upskilling

Event planners and marketers have joined the digital skills revolution in the past few years. As virtual events become more and more popular, and platforms such […]
Amy GatesAmy Gates August 22, 2023
August 17, 2023
Zoom events
Published by Amy Gates at August 17, 2023
Categories

Virtual reality – leveraging the transition from in-person to hybrid events

Spare a thought for event marketers and planners as we move into a modern event landscape. In the past few years, they have had to switch […]
Amy GatesAmy Gates August 17, 2023
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