Category: Opinion

How should Australia capitalise on AI while reducing its risks? It’s time to have your say

Toby Walsh, UNSW Sydney The world missed the boat with social media. It fuelled misinformation, fake news, and polarisation. We saw the harms too late,...

ChatGPT might be coming for your jobs

ChatGPT has been making waves over the past few months, and on the surface, it’s easy to see why. Like a plotline from an apocalyptic...

World Press Freedom Day 2023: One Goliath is wounded but challenges remain

In one of the world’s most tightly-held media industries, one smaller voice struck a blow for freedom of expression. World Press Freedom Day is usually...

If ChatGPT wrote it, who owns the copyright? It depends on where you live, but in Australia it’s complicated

Wellett Potter, University of New England ChatGPT and other generative AI tools which draw on large language models (LLMs) are a hot topic. Released in...

How to perfect your prompt writing for ChatGPT, Midjourney and other AI generators

Marcel Scharth, University of Sydney Generative AI is having a moment. ChatGPT and art generators such as DALL-E 2, Stable Diffusion and Midjourney have proven...

How beauty filters like TikTok’s ‘bold glamour’ affect tweens using social media

Claire Pescott, University of South Wales TikTok’s new bold glamour filter “enhances” physical features in a way that makes it difficult to distinguish whether someone...

Banning TikTok could weaken personal cybersecurity

Robert Olson, Rochester Institute of Technology TikTok is not be the first app to be scrutinised over the potential exposure of U.S. user data, but...

Brand Transformation: the magical formula does not exist

When you think ‘brand transformation’, it’s easy for your mind to go straight to ‘rebrand’: throw the brand out with the bath water and start...

Sink or Swim? How SMBs Can Overcome Digital Marketing Challenges

While digital marketing can provide targeted access to buyers at budgets within reach of small- and medium-sized businesses (SMBs), potentially leveling the playing field, it...

How brands can master the April Fools’ Day balancing act

For marketers and social media managers around the world, April 1 is a date when months of campaign planning come to fruition. With the potential...

AI tools are generating convincing misinformation. Engaging with them means being on high alert

Lisa M. Given, RMIT University AI tools can help us create content, learn about the world and (perhaps) eliminate the more mundane tasks in life...

How digital marketing of legal but harmful products escalates health threats to the most vulnerable

Tim McCreanor, Massey University; Angela Moewaka Barnes, Massey University; Antonia Lyons, University of Auckland; Ian Goodwin, Massey University, and Nicholas Carah, The University of Queensland...

‘The media normalises war-mongering’: how Chinese Australians respond to talk of war in mainstream media

Wanning Sun, University of Technology Sydney Early this month, the Daily Mail published a story online implying three Chinese men taking photos at the Avalon...

Antisemitism on Twitter has more than doubled since Elon Musk took over the platform – new research

Carl Miller, King’s College London In the days after Elon Musk took over Twitter in October 2022, the social media platform saw a “surge in...

Australia’s media improve on diversity – but there’s still a long way to go

Sora Park, University of Canberra; Jee Young Lee, University of Canberra, and Kieran McGuinness, University of Canberra Australian media have been widely criticised for not...

Should you pay for Meta’s and Twitter’s verified identity subscriptions?

by Anjana Susarla, Michigan State University Social media services have generally been free of charge for users, but now, with ad revenues slowing down, social...

10 years is too long to wait…women still severely under-represented in Australian media

Sometimes I feel very little has changed since I first stepped into a newsroom 30 years ago. Although there has been progress, it’s too slow,...

How real-time data can unlock revenue streams, limit churn and build rich digital front-end CX

by William LaForest, Field CTO and Victoria Needham, Staff Solutions Engineer, Confluent Communications Service Providers (CSPs) are the conduit for today’s digital world. Their role...

When Compliments Have Unintended Consequences

As social creatures, we love good company and good conversation. One of the ways we bond is by expressing admiration and appreciation through compliments. But...

Op-Eds 2022: Thriving in the new normal of communication 

In this compilation piece, we go over the insightful thoughts that our distinguished contributors shared on our channel in 2022....