Search
Close this search box.
Facebook-f Instagram Linkedin
February 29, 2024
PR in legislation
Published by Paulo Rizal at February 29, 2024
Categories

The role of PR in legislative initiatives (and 3 ways PR professionals can impact them)

Public relations professionals play a crucial role in legislative initiatives by shaping public opinion, garnering support, and influencing policymakers. Through strategic communication tactics, PR practitioners can […]
Paulo RizalPaulo Rizal February 29, 2024
February 21, 2024
Tanya Bowes of CSIRO featured image
Published by Paulo Rizal at February 21, 2024
Categories

Combating communication fatigue through a targeted engagement approach with Tanya Bowes, CSIRO

Tanya Bowes is the Director of Corporate Affairs and Marketing for the Commonwealth Scientific and Industrial Research Organisation (CSIRO). As Australia’s national scientific agency and one […]
Paulo RizalPaulo Rizal February 21, 2024
February 13, 2024
Nicki Drinkwater on building trust
Published by Paulo Rizal at February 13, 2024
Categories

Building and retaining public trust through transparent communications with Nicki Drinkwater, NBN Australia

In this session, Nicki Drinkwater of nbn Australia talks about the role of transparent communications in building trust. Now more than ever, Australians expect all organisations […]
Paulo RizalPaulo Rizal February 13, 2024
February 8, 2024
Jody Gleeson on multi-cultural communication
Published by Paulo Rizal at February 8, 2024
Categories

Implementing a multi-cultural communication strategy to reach out to diverse audiences with Jody Gleeson

By all indications, the Australia of today has become a much more multi-cultural society. This makes it necessary for all communicators — especially those working in […]
Paulo RizalPaulo Rizal February 8, 2024
January 23, 2024
IABC new board members
Published by Paulo Rizal at January 23, 2024
Categories

IABC names new high profile board members

The International Association of Business Communicators (IABC), a global network of 15,500 business communication professionals, elected eight new high profile Board members at their recent Annual […]
Paulo RizalPaulo Rizal January 23, 2024
January 11, 2024
Karen Markwort
Published by Paulo Rizal at January 11, 2024
Categories

Promoting positive behaviour change through creating fit-for-purpose communications with Karen Markwort

As the Director of Communications and Parliamentary at Great Barrier Reef Marine Park Authority, Karen Markwort has one goal: to communicate the kind of danger that […]
Paulo RizalPaulo Rizal January 11, 2024
January 11, 2024
Published by Pearl Dy at January 11, 2024
Categories

PR management platform named a ‘Built In 2024 Best Place to Work’

Public Relations Management (PRM) platform Muck Rack has been named a Built In 2024 Best Place to Work winner in the Remote Best Places to Work […]
Pearl DyPearl Dy January 11, 2024
January 9, 2024
Muck Rack data shows AI use on the rise despite disclosure issues
Published by Pearl Dy at January 9, 2024
Categories

Muck Rack data highlights rise of AI use in PR amid disclosure issues

Global public relations management platform Muck Rack has published the updated expansion of their survey, to find that more than half of the participating PR pros […]
Pearl DyPearl Dy January 9, 2024
December 12, 2023
holiday content
Published by Paulo Rizal at December 12, 2023
Categories

5 tips for creating effective holiday content

The holidays are here, but the work doesn’t stop for a brand’s PR team! Now that festivities are everyone’s focus, it’s the best time for compelling […]
Paulo RizalPaulo Rizal December 12, 2023
December 12, 2023
PR specialist working through Christmas
Published by Paulo Rizal at December 12, 2023
Categories

5 amazing gifts every comms and PR specialist will appreciate

Working in communications and public relations is difficult. Fun, exciting, challenging — but difficult at the same time. What better way to show appreciation for your […]
Paulo RizalPaulo Rizal December 12, 2023
December 7, 2023
Ingrid Just
Published by Paulo Rizal at December 7, 2023
Categories

Creating impactful low-cost communications to support a complex, de-centralised workforce with Ingrid Just

One of the most lasting effects of the COVID-19 pandemic is it changed the way we work. While remote working has existed in some form for […]
Paulo RizalPaulo Rizal December 7, 2023
December 7, 2023
social media in PR
Published by Paulo Rizal at December 7, 2023
Categories

Navigating the digital landscape: The 4 roles of social media in modern public relations

Social media–we all know, and we all take part in it. From networking sites like Meta, to image-based Instagram, to business and employment-focused LinkedIn, social media […]
Paulo RizalPaulo Rizal December 7, 2023
December 5, 2023
Eddie Townsend
Published by Paulo Rizal at December 5, 2023
Categories

Driving citizen satisfaction and trust through a long term communications approach with Eddie Townsend

Eddie Townsend works as the Director of Communications at London Borough of Waltham Forest. A London Borough is a local authority that owns and maintains nearly […]
Paulo RizalPaulo Rizal December 5, 2023
December 5, 2023
PR Metrics
Published by Comms Room Staff at December 5, 2023
Categories

6 PR metrics that matter more than impressions and clicks

Being part of a brand’s public relations and marketing team is no walk in the park. Trends come and go, and what used to matter before […]
Comms Room StaffComms Room Staff December 5, 2023
December 5, 2023
trustworthy brand
Published by Comms Room Staff at December 5, 2023
Categories

Building trust in an era of skepticism: 5 PR strategies for trustworthy brand communication

With the waves of misinformation in both printed and online media, it is getting more and more difficult to ensure that your brand remains trustworthy. It’s […]
Comms Room StaffComms Room Staff December 5, 2023
November 10, 2023
journalists
Published by Paulo Rizal at November 10, 2023
Categories

How to build and leverage journalist relationships for brand visibility in 7 steps

Having journalists in your brand’s corner can help keep you visible and relevant. Here are 7 steps to learn and leverage your relationships with them to […]
Paulo RizalPaulo Rizal November 10, 2023
November 6, 2023
Kelly Fisk of Iress
Published by Paulo Rizal at November 6, 2023
Categories

Communicating change to external stakeholders with Kelly Fisk

Communicating change with external stakeholders, especially during times of crisis, is no walk in the park. It requires a strategic and thoughtful approach to ensure that the […]
Paulo RizalPaulo Rizal November 6, 2023
November 2, 2023
Jacob Fitzgibbon
Published by Paulo Rizal at November 2, 2023
Categories

How to renovate your brand reputation with Data Zoo’s Jacob Fitzgibbon

““Repetition makes reputation, and reputation makes customers.” – Elizabeth Arden Reputation is one of the most crucial metrics to measure the overall health and success of […]
Paulo RizalPaulo Rizal November 2, 2023
October 10, 2023
V2 Communications partners with healthcare innovators
Published by Comms Room Staff at October 10, 2023
Categories

V2 Communications forges partnerships with healthcare technology innovators

Integrated communications firm V2 Communications has forged partnerships with Exo, Health Gorilla, and Neura Health, deepening its foothold in the healthcare technology market. “This market has […]
Comms Room StaffComms Room Staff October 10, 2023
September 28, 2023
Published by Paulo Rizal at September 28, 2023
Categories

Enhancing public relations campaigns using accurate data with Roy Morgan’s Julian McCrann

Julian McCrann is the Public Relations and Communications Manager at Roy Morgan, Australia’s longest-established social, political market research and public opinion statistics company. In this article, […]
Paulo RizalPaulo Rizal September 28, 2023
Load more