Creators rewarded as government expands support for digital and print works

Creators who once focused solely on physical books are now working across platforms to reach their readers and listeners where they are.

In a major boost for Australia’s creative sector, more than $28 million has been distributed to authors, illustrators and publishers through the Public and Educational Lending Right Schemes.

Managed under the Albanese Labor Government’s cultural policy Revive, the schemes ensure that creators are fairly compensated for their works being freely accessed in public and educational libraries.

This year, the initiative took a progressive step forward. For the first time, payments now include eBooks and audiobooks—an important move as more Australians turn to digital formats. This expansion acknowledges how evolving technology continues to reshape how readers engage with literature and storytelling.

Minister for the Arts, Tony Burke, said the schemes reflect both fairness and recognition. “Being able to borrow a book from your local library is a great benefit to Australians,” he said. “We’re ensuring audiences can keep enjoying their favourite Australian works for free and our creators are seeing a return for their hard work.”

For communicators, this announcement underscores the growing importance of inclusive, multi-format content strategies. As audiences fragment across print, digital and audio, storytelling must adapt. Creators who once focused solely on physical books are now working across platforms—from podcasts to social media—to reach their readers and listeners where they are.

Read more: News MAP program unveiled to support public interest journalism

It’s a shift that rewards not just creativity, but communication strategy. Ensuring a book is accessible in multiple formats is no longer just a publishing decision—it’s also about discoverability, digital presence and connection.

Importantly, the Public and Educational Lending Right Schemes also serve as a reminder that good content holds lasting value. In an era where online engagement often feels fleeting, the long shelf life of a book in a school or community library stands in stark contrast to a disappearing Instagram post.

From 1 July, the sector will see the launch of Writers Australia, a dedicated hub under Revive aimed at further supporting Australia’s literary talent. This builds on the government’s commitment to both platform diversity and creator sustainability.

Eligible publishers, authors, editors and illustrators are encouraged to register and claim their share, ensuring they continue to be recognised not just for what they create, but how it shapes public access to knowledge and culture.

As communication professionals explore new channels and evolving content types, the message is clear—investing in diverse formats and valuing creators is essential to building engaged, informed and inspired communities.

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