Analytics

Storytelling strategies informed by real-time data

Commsadmin

July 20, 2025

Communicators have always relied on feedback to shape better stories. What’s changed is the speed at which that feedback arrives—and…

Segmenting your audience for personalised content

Commsadmin

July 20, 2025

Understanding an audience has always been the foundation of good communication. However, with the rise of digital tools, there are…

Why communicators need to think like data analysts

Commsadmin

July 14, 2025

Data is no longer the sole domain of analysts and researchers. In today’s fast-moving media environment, communications professionals must also…