audience

Telling stories without centring yourself

Commsadmin

November 16, 2025

In corporate communication, intent matters—but impact matters more. Audiences have grown increasingly alert to messaging that feels self-congratulatory, overly polished…

Segmenting your audience for personalised content

Commsadmin

July 20, 2025

Understanding an audience has always been the foundation of good communication. However, with the rise of digital tools, there are…

Engaging younger generations through digital platforms

Commsadmin

June 25, 2025

Reaching younger audiences today requires more than simply being online. With shifting behaviours, shorter attention spans and strong values around…

The power of human connection in a crisis online

Roger Christie

June 17, 2025

Why it’s far more powerful to lean in, listen and learn than try to talk your way out of a…

How audience behaviours shape the future of content creation

Commsadmin

May 2, 2025

The way people consume content is changing fast—and so too are the strategies behind creating it. With shifting attention spans,…

Communicating complex ideas to reach diverse audiences

Commsadmin

March 24, 2025

In professional communications, whether you’re addressing staff, customers, or stakeholders, one rule always holds true: if people can’t understand what…

Improving audience targeting with AI tools

Commsadmin

February 24, 2025

Understanding your audience has always been the key to great content. But in today’s digital world, where attention spans are…

Meme marketing: How brands are using humour to go viral

Commsadmin

January 29, 2025

Memes have become a powerful tool in digital marketing, allowing brands to connect with audiences in a fun, relatable way….

Adapting to social media updates to stay connected with your audience

Commsadmin

January 29, 2025

Social media is constantly evolving, and brands must keep up with these changes to stay connected with their audiences. Algorithm…