authenticity

Telling stories without centring yourself

Commsadmin

November 16, 2025

In corporate communication, intent matters—but impact matters more. Audiences have grown increasingly alert to messaging that feels self-congratulatory, overly polished…

What to avoid when using AI in public-facing content

Commsadmin

October 9, 2025

AI tools have become a valuable addition to the communicator’s toolkit. They can help draft content, craft social posts, and…

Using AI to enhance, not replace, human communication

Commsadmin

October 9, 2025

AI has become an integral part of modern communication, helping teams create, organise, and distribute content more efficiently. From drafting…

What every comms team should know about AI-generated misinformation

Commsadmin

October 9, 2025

The rise of AI-generated video and voice content has transformed how organisations communicate—but it has also created new risks. Deepfakes,…

The role of human oversight in AI communication

Commsadmin

October 9, 2025

AI is now deeply embedded in how organisations create and share content. From drafting emails to writing reports, automation has…

Why the words you choose matter

Megan Greaney

September 30, 2025

As a copywriter and content writer, it’s an unfortunate but largely accepted part of my job that words don’t always…

Imperfect you is better than impersonal AI

Ross Monaghan

August 3, 2025

Is the fear of making a mistake stronger than the fear of being bland and boring? Generative AI has many…

Engaging younger generations through digital platforms

Commsadmin

June 25, 2025

Reaching younger audiences today requires more than simply being online. With shifting behaviours, shorter attention spans and strong values around…

How authenticity boosts engagement on social media in 2025

Comms Room Staff

January 14, 2025

Authenticity has become the foundation of effective social media strategies in 2025. People are looking for real connections over perfectly…

Phanto secures patent for ‘authentic social media posts’

Paulo Rizal

April 6, 2023

US-based social networking product development company Phanto just secured another patent that it plans to use for its breakthrough social…