Communication Strategy

How to use storytelling to inspire positive change

Commsadmin

October 29, 2025

Storytelling remains the most effective way communicators can turn awareness into action. A well-told story connects the head and the…

Avoiding ‘impact fatigue’ in social messaging

Commsadmin

October 29, 2025

Campaigns about climate change, poverty, health crises and social issues often rely on urgency to move people. But when every…

What to avoid when using AI in public-facing content

Commsadmin

October 9, 2025

AI tools have become a valuable addition to the communicator’s toolkit. They can help draft content, craft social posts, and…

The role of human oversight in AI communication

Commsadmin

October 9, 2025

AI is now deeply embedded in how organisations create and share content. From drafting emails to writing reports, automation has…

When to update your audiences—and when not to

Commsadmin

September 16, 2025

In a crisis, deciding when to speak and when to hold back can be as important as the content of…

What to include in your first 24-hour crisis response

Commsadmin

September 16, 2025

In the first 24 hours, clarity matters more than perfection. A rapid, well-structured response reduces confusion and preserves credibility. Below…

Social listening as a tool for crisis response

Commsadmin

September 16, 2025

Social listening is a critical capability for communications teams, especially when fast-moving incidents threaten reputation or safety. When monitored well,…

Silence isn’t neutral: The risk of delayed crisis communication

Commsadmin

September 16, 2025

When a crisis emerges, hesitation can feel tempting. Waiting for every fact, avoiding premature comment, or hoping an issue will…

Using analytics to close the feedback loop in communications

Commsadmin

August 3, 2025

Feedback is one of the most valuable tools in a communicator’s toolkit—yet it’s often underused. While content is crafted with…

From Lawyer to Journalist and Comms Manager with Martine Alpins of Coles

Paulo Rizal

September 4, 2023

When you’re designing your comms strategy, you need to work out the “Why”. Why are you deciding to communicate like…