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community building

Impact fatigue happens when repeated appeals overwhelm rather than motivate — and it’s more common than teams realise.

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Avoiding ‘impact fatigue’ in social messaging

Commsadmin

October 29, 2025

Campaigns about climate change, poverty, health crises and social issues often rely on urgency to move people. But when every…

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Liz Grey on community building for brand via social media

Adrianne Saplagio

August 29, 2024

Brands can spark genuine community building simply by leveraging social media’s power to connect, engage, and inspire. Comms Room is…

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Londoner Comms Expert Eddie Townsend on establishing a connected community

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Londoner Comms Expert Eddie Townsend on establishing a connected community

Jaw de Guzman

September 14, 2022

Eddie Townsend, Director of Comms and Campaigns at the London Borough of Waltham Forest, talks about establishing a connected community….
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