consumer behaviour

PayPal report shows 48% of Aussies now use AI for product searches

Adrianne Saplagio

September 16, 2025

Australians are increasingly using AI as a shopping companion, from hunting bargains to tracking prices and finding the perfect lipstick…

Marketers must adapt strategies as consumers turn to AI for product research

Adrianne Saplagio

September 16, 2025

Artificial intelligence is reshaping consumer behaviour, pushing marketers to expand their strategies. The rise of AI has caused a dramatic…

AI adoption grows as 56% of Australians use tools for shopping

Commsadmin

September 16, 2025

Holiday shopping habits are shifting in Australia, shaped largely by the growth of digital commerce. The latest report from Integral…