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As a copywriter and content writer, it’s an unfortunate but largely accepted part of my job that words don’t always…

Artificial intelligence has become an everyday tool in content production. From drafting blog posts to refining social media copy, AI…

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Communicators have always relied on feedback to shape better stories. What’s changed is the speed at which that feedback arrives—and…

Understanding an audience has always been the foundation of good communication. However, with the rise of digital tools, there are…

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As newsrooms continue to shrink, publications close and spokespeople, as senior business leaders, get caught up being busy, it’s tempting…

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Data is everywhere, but not everyone speaks its language. For communications professionals, one of the biggest challenges is turning rows…

The Australian Communications and Media Authority (ACMA) has issued a strong warning to social media influencers: stop promoting illegal gambling…

In a major boost for Australia’s creative sector, more than $28 million has been distributed to authors, illustrators and publishers…

Turning raw data into meaningful communication is no small feat—but for today’s communications professionals, it’s a skill worth honing. Whether…

There’s been a lot of talk lately—especially in government—about the risks of artificial intelligence and its impact on the way…

Reaching younger audiences today requires more than simply being online. With shifting behaviours, shorter attention spans and strong values around…

In communications, listening is just as important as speaking—especially when building communities that thrive. While flashy campaigns and polished messaging…

Why it’s far more powerful to lean in, listen and learn than try to talk your way out of a…

When working in communications, we often put a little piece of ourselves into our work. Your blood, sweat and a…

Building genuine connections with communities goes well beyond delivering information. It requires trust, active listening and the ability to adapt…

Australia’s top digital platforms are ramping up efforts to combat misinformation. New 2025 transparency reports show progress under the Australian…

Over the past few years, I have seen a trend: engagement for engagement’s sake, or, as I like to call…