credibility

How to write about progress without greenwashing

Commsadmin

November 4, 2025

Communicating genuine progress means balancing pride with honesty. When organisations overstate achievements or gloss over limitations, they risk losing trust….

Ethical AI in communication: A future-ready skill

Commsadmin

October 9, 2025

AI is reshaping the way communication professionals work. From automated content generation to data-driven audience insights, it’s helping teams move…

What to avoid when using AI in public-facing content

Commsadmin

October 9, 2025

AI tools have become a valuable addition to the communicator’s toolkit. They can help draft content, craft social posts, and…

Are your AI tools creating misleading content?

Commsadmin

October 9, 2025

AI-generated content has quickly become a go-to resource for communicators. It can draft articles, summarise reports, and even suggest headlines…