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data analytics

Transparency, tool literacy, and audience sensitivity will define the difference between good practice and great communication.

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Ethical AI in communication: A future-ready skill

Commsadmin

October 9, 2025

AI is reshaping the way communication professionals work. From automated content generation to data-driven audience insights, it’s helping teams move…

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Federal budget enhances data analytics capabilities

Comms Room Staff

July 30, 2024

The Australian Federal Budget for 2024–25 places a significant focus on improving data analytics capabilities in different sectors. The goal…

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Austrade's Ellen Axford on the Value of Data Analytics to Social Media Tactics

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Austrade’s Ellen Axford on the value of data analytics to social media tactics

Jaw de Guzman

November 9, 2022

Austrade’s Ellen Axford shares the philosophies and some tips she applies when crafting social media tactics for her organisation….
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Study reveals 20% of TikTok search results include misinformation

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Study reveals 20% of TikTok search results include misinformation

Jaw de Guzman

September 21, 2022

Nearly 20% of videos appearing in TikTok search results include content with misinformation, according to a report by NewsGuard. NewsGuard…

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Aussie consumers prefer SMS over email as mode of communication

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Aussie consumers prefer SMS over email as mode of communication

Jaw de Guzman

September 12, 2022

SMS has taken over email as the most convenient method of communication for customers with 49% of Australians believing firms…

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Crucial social media metrics that you should analyse

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Crucial social media metrics that you should analyse

Jaw de Guzman

September 7, 2022

Your metrics are determined by your social media objectives. Every goal needs a corresponding statistic that can be used to…

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