Digital Strategy

AI absorbs nearly half of tech budgets as connectivity risks grow

Commsadmin

December 5, 2025

A new Global Business Connectivity Outlook Report shows that while companies are expanding globally and investing heavily in AI, many…

Why the words you choose matter

Megan Greaney

September 30, 2025

As a copywriter and content writer, it’s an unfortunate but largely accepted part of my job that words don’t always…

PR’s big moment in the age of AI search

Luke Dean-Weymark

September 30, 2025

PR budgets may have tightened, but the potential for impact has never been louder. In an AI-first world, it’s not…

How to use AI responsibly in communications

Commsadmin

September 30, 2025

AI is now woven into the way many organisations communicate, whether through automated emails, social media scheduling, or customer chatbots….

Creating content with AI and maintaining your brand tone

Commsadmin

September 30, 2025

Artificial intelligence has become an everyday tool in content production. From drafting blog posts to refining social media copy, AI…

Why communicators need to think like data analysts

Commsadmin

July 14, 2025

Data is no longer the sole domain of analysts and researchers. In today’s fast-moving media environment, communications professionals must also…