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Measurement

When organisations overstate their progress, achievements or gloss over limitations, they risk losing trust.

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How to write about progress without greenwashing

Commsadmin

November 4, 2025

Communicating genuine progress means balancing pride with honesty. When organisations overstate achievements or gloss over limitations, they risk losing trust….

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Measurement in communications has long wrestled with the tension between what looks impressive and what truly drives impact.

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Amrita Sidhu on authentic measurement: Aligning data with purpose in comms

Adrianne Saplagio

September 30, 2025

Measurement in communications has long wrestled with the tension between what looks impressive and what truly drives impact. For Amrita…

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IAS partners with Reddit to provide AI-driven measurement to advertisers

Commsadmin

June 14, 2024

Total Media Quality for Reddit Empowers Global Advertisers with Industry-Leading Brand Safety and Suitability, Viewability, and Invalid Traffic Measurement SINGAPORE…

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