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Medianet

Measurement in communications has long wrestled with the tension between what looks impressive and what truly drives impact.

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Amrita Sidhu on authentic measurement: Aligning data with purpose in comms

Adrianne Saplagio

September 30, 2025

Measurement in communications has long wrestled with the tension between what looks impressive and what truly drives impact. For Amrita…

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Medianet's REAL Impact Score represents a meaningful shift in how communicators can prove value in the industry.

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REAL Impact Score brings accuracy and accountability to media coverage analysis

Commsadmin

September 16, 2025

The public relations industry has long faced the challenge of proving the real value of media coverage. For years, practitioners…

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The real question isn’t whether AI will impact our industry, but how we choose to lead through that disruption.

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When leaders show up, AI becomes a strategic win

Amrita Sidhu

July 20, 2025

For those of us at the C-suite level, the conversation around artificial intelligence AI has often been framed as an…

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According to Medianet Insights, reputation management for corporate leaders is now inseparable from how they’re positioned in the media.

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New report reveals how media visibility shapes CEO reputation in Australia

Commsadmin

July 20, 2025

Media exposure has become a double-edged sword for Australian CEOs. While visibility can boost trust and recognition, it can also…

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