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REAL Impact Score

Measurement in communications has long wrestled with the tension between what looks impressive and what truly drives impact.

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Amrita Sidhu on authentic measurement: Aligning data with purpose in comms

Adrianne Saplagio

September 30, 2025

Measurement in communications has long wrestled with the tension between what looks impressive and what truly drives impact. For Amrita…

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Medianet's REAL Impact Score represents a meaningful shift in how communicators can prove value in the industry.

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REAL Impact Score brings accuracy and accountability to media coverage analysis

Commsadmin

September 16, 2025

The public relations industry has long faced the challenge of proving the real value of media coverage. For years, practitioners…

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