rebrand

Content agency BlueMelon delivers $30K rebrand for ‘women empowerment’

Pearl Dy

December 12, 2023

Sydney-based creative agency BlueMelon has announced its pro-bono collaboration with Missing Perspectives, an Australian media startup dedicated to amplifying the…

Do rebrands work? Can you trademark an X? An expert answers the burning questions on Musk’s Twitter pivot

Cameron Shackell

August 1, 2023

To non-moguls, Elon Musk’s (perhaps temporary) rebrand of Twitter to “X” may seem high risk, amateurish, or even capricious. But…