social media metrics

Innovation, News, Technology, Communication

Study reveals 20% of TikTok search results include misinformation

September 21, 2022

Nearly 20% of videos appearing in TikTok search results include content with misinformation, according to a report by NewsGuard. NewsGuard…

Innovation, News, Technology, Communication

Aussie consumers prefer SMS over email as mode of communication

September 12, 2022

SMS has taken over email as the most convenient method of communication for customers with 49% of Australians believing firms…

Innovation, Technology, Communication

Crucial social media metrics that you should analyse

September 7, 2022

Your metrics are determined by your social media objectives. Every goal needs a corresponding statistic that can be used to…