strategy

Rajeev Peshawaria on ESG without impact: Why intent isn’t translating into real change

Adrianne Saplagio

August 3, 2025

There’s no shortage of conversation around ESG—boardrooms are full of talk, frameworks, and glossy reports. But according to Rajeev Peshawaria,…

Storytelling strategies informed by real-time data

Commsadmin

July 20, 2025

Communicators have always relied on feedback to shape better stories. What’s changed is the speed at which that feedback arrives—and…

Segmenting your audience for personalised content

Commsadmin

July 20, 2025

Understanding an audience has always been the foundation of good communication. However, with the rise of digital tools, there are…

When leaders show up, AI becomes a strategic win

Amrita Sidhu

July 20, 2025

For those of us at the C-suite level, the conversation around artificial intelligence AI has often been framed as an…

Kelly King on building confident and capable comms teams: Strategies that work

Adrianne Saplagio

July 20, 2025

Great comms teams don’t happen by chance—they’re shaped by leaders who know how to bring out the best in their…

What’s the difference between a communications strategy and a communications plan?

Melanie Gibbons

June 25, 2025

People often use communications strategy and communications plan interchangeably. I was recently asked to explain the difference, and while it’s…