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Work management platform Asana has unveiled new features and integrations to help organisations boost collaboration, drive efficiency and agility. Unveiled at Asana Forward, the updates will provide leaders with insights into how employees are working together across an organization – enabling them to pivot faster and accelerate business success.
The updates are a response to a study from The Work Innovation Lab, an Asana think tank, which showed that “heightened market volatility and increased pressure to drive productivity and effective collaboration are forcing organizations to manage resources more effectively.”
It also uncovered that 49% of employees are experiencing priority overload, resulting in misaligned goals. To remedy this, leaders need collaborative intelligence to help them understand how to drive efficiency and advance business objectives.
“Organizations are grappling with increased uncertainty. They are currently placing a heightened amount of pressure on leaders to deliver standout results while juggling budget and resource constraints,” said Alex Hood, Chief Product Officer, Asana.
“We want to be the first to provide leaders with actionable ways to drive effective collaboration in their organizations. Today’s updates give leaders a company-level diagnostic of how work gets done across their organization. Our tools, with actionable insights from the Asana Work Graph®, will help leaders across any industry track progress, act faster, and drive efficiency,” Hood said.
This makes it increasingly critical for leaders to have visibility into progress toward goals and data-driven insights to quickly inform business-critical decisions. Now, Enterprise and Business customers will have access to executive reporting with portfolio dashboards and roll ups for key metrics like budget, time, and more – providing leaders with a quantified view of their investment returns directly from the portfolios tab.
By streamlining and providing a single view of how collaboration happens, as well as the health and status of strategic initiatives, capacity, and budgets, leaders can quickly spot roadblocks and take action faster.
Asana dashboard designed to foster collaboration
With its new features, Asana is aiming to help organisations drive standardisation and automation across teams and departments as they collaborate. Workflow bundles for Enterprise customers will soon allow users to scale a workflow update across an entire set of processes. This enables teams to scale best practices across the company and adapt processes instantly to respond to changing market conditions.
To drive greater efficiency and enhance cross-functional collaboration across ever-growing tech stacks, Asana is also building new ways to automate work across tools with widgets and rules for integrations – bolstering its existing Asana Partners ecosystem.
The new widgets will streamline collaboration and enable teams to add assets to Asana tasks directly from Bynder and have contextualized customer conversations in Asana tasks with Intercom. Teams can also view the status of open contracts in DocuSign by adding envelopes to Asana tasks and track HubSpot deal stages or marketing campaign performance in Asana.
“Organisations are seeking out new ways to drive operational efficiency and collaboration,” said Scott Binker, VP Platform Ecosystem, HubSpot.
“Together with Asana, we’re helping our joint customers collaborate more effectively and save time by making it easier for them to seamlessly hand off work between teams and track progress in one place,” Binker said.
