Category: Social Media

IJM Australia: Tech companies must take responsibility for online child safety

International Justice Mission (IJM) Australia has welcomed the independent report by Ms Delia Rickard PSM on the Online Safety Act 2021. In line with IJM’s...

Programmatic advertising boosts efficiency—here’s how

Circana has released its latest report, AdVentures in Advertising, detailing data on consumer behaviour and how it’s impacting agencies and advertising professionals. Research by Circana...

How the Online Safety Act review could reshape digital protections

The Minister for Communications, Hon Michelle Rowland MP, has tabled the Report of the Statutory Review of the Online Safety Act 2021. The independent review...

Ethical concerns in AI content creation: What brands should know

As artificial intelligence (AI) becomes a key tool in content creation, brands face significant risks and responsibilities. While AI improves efficiency and scalability, it also...

Understanding online risks for children: Why early conversations matter

eSafety is urging families to prioritise online safety discussions, as new research reveals that over 1 in 4 girls (26.3%) experience online sexual solicitation by...

Meme marketing: How brands are using humour to go viral

Memes have become a powerful tool in digital marketing, allowing brands to connect with audiences in a fun, relatable way. By tapping into internet culture,...

Adapting to social media updates to stay connected with your audience

Social media is constantly evolving, and brands must keep up with these changes to stay connected with their audiences. Algorithm changes, new features, and trends...

Tess Corkish on balancing wit and professionalism: Using humour in government communications

Humour can be a powerful tool in government communications when used thoughtfully. It can enhance engagement, build trust, and make complex topics more accessible to...

Mitchell Dye on exploring the societal ripple effects of social media

Social media’s influence on public opinion continues to evolve, creating both opportunities and challenges for communications professionals. Mitchell Dye, Acting Coordinator of External Corporate Communications...

Social media’s role in changing communication today

Social media has changed the way people connect, interact, and communicate. One cannot exaggerate the importance of its role in increasing audience engagement, promoting global...

Why short-form videos are transforming brand strategies

Short-form videos are revolutionising the way brands connect with audiences, redefining communication in the digital age. At a time when people’s attention spans are shorter...

What the TikTok ban means for data privacy and national security worldwide

The recent TikTok ban in the United States has reignited critical conversations about data privacy and national security worldwide. The brief disappearance of TikTok from...

Preventing harm: Online platforms now required to safeguard content

Groundbreaking industry standards mandating global tech giants to address harmful online content, including child sexual abuse material and pro-terror content, are set to become law....

How authenticity boosts engagement on social media in 2025

Authenticity has become the foundation of effective social media strategies in 2025. People are looking for real connections over perfectly curated material as they become...

AI in communication: Bridging innovation, marketing, and audience engagement

Artificial intelligence is rapidly altering the way that brands connect with their audiences both on social media and in marketing. At CES 2025, leaders in...

Opinion 2024: Unlocking the Future of Communication

This year, Comms Room’s opinion articles have delved into the evolving landscape of communication, technology, and social media. With topics ranging from the impact of...

Featured Leaders 2024: Paving the path for impactful, purpose-driven messaging

Comms Room’s featured leaders celebrate communication professionals transforming strategies to meet the demands of a rapidly evolving world. From data-driven social media approaches to fostering...

Online Safety Amendment Bill ensures age-appropriate social media use

The Albanese Government has fulfilled its commitment to support parents and protect young people by legislating a minimum social media age of 16, with the...

NSW applauds stricter regulations on social media for children

The NSW Government has welcomed the Federal Government’s new law banning social media for children under 16, with the Online Safety Amendment (Social Media Minimum...

‘Big Tech on notice’: Prioritising safety in platform design and communication

The Joint Select Committee on Social Media and Australian Society has released its final report, putting “Big Tech on notice.” It calls for increased accountability...