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April 23, 2024
ChatGPT

ChatGPT shows promise for managing polypharmacy among elderly

Many older adults deal with polypharmacy, taking five or more medications simultaneously, which raises the risk of harmful drug interactions. Sorting through these medications to reduce […]
April 9, 2024

The Crucial Role of Automation and AI in Fulfillment Processes

The advent of automation and artificial intelligence has revolutionised the way businesses handle fulfilment processes. With the rise of e-commerce and shifting consumer preferences, retailers are […]
April 3, 2024
AI

The role of AI in Australian healthcare

Australia is on the brink of a groundbreaking transformation in healthcare, driven by the integration of artificial intelligence (AI) into the sector. A recent report from CSIRO […]
March 28, 2024
AI

Australia unlocks generative AI’s impact on data

The adoption of generative artificial intelligence (AI) is transforming data management practices on a global scale, with a growing presence in multiple industries. Australia is witnessing […]
March 25, 2024
migrants

AI app for migrants wins prestigious design award

An artificial intelligence app that helps migrants and refugees improve their English has won the Digital Design Category of the Victorian Premier’s Design Awards 2023. The MyAMES Chat […]
March 8, 2024
voters looking at new hopefuls for governing table.

Voters up to 2x more receptive to political ads displayed on their favourite platform

LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising outcomes, today announced the results of a new survey exploring U.S. voter sentiment […]
March 6, 2024
fusion digital on effect of AI on white collar work

New study reveals impact of AI in Australian white collar workers

Fusion Digital, a digital marketing agency based in Sydney, has shared the results of an extensive survey delving into the integration and influence of Artificial Intelligence […]
February 26, 2024
generative AI

Companies could save up to $1.6T using Gen AI for communication, report says

When used for communication, generative AI could help companies save up to $1.6 Trillion in a new report from AI-powered writing assistant Grammarly and The Harris […]
February 20, 2024
tech leaders vow to combat wrongful use of AI

Tech leaders unite to safeguard 2024 elections against deceptive AI usage

At the Munich Security Conference (MSC) today, major tech firms committed to combating deceptive AI content ahead of this year’s global elections, where more than 40 […]
February 20, 2024
Artificial Intelligence and Human Communication

5 ways artificial intelligence is influencing human communication

Advancements in artificial intelligence are shaping and influencing our communication abilities, revolutionising the way we interact and connect with others. On the digital front, AI-powered chatbots […]
February 15, 2024

The multiple roles of chatbots in customer service (and how they can help your brand)

Chatbots play a pivotal role in revolutionising customer service. They transform the dynamics of how businesses engage with their customers as well as streamline what could […]
February 8, 2024
Generative AI

PR Council overhauls ethical guidelines for usage of Generative AI tools

In response to the swiftly changing dynamics of the communications sector and the surging adoption of generative AI tools, the PR Council (PRC) has launched its […]
February 6, 2024
Canva Magic Studio on a laptop

Most CIOs recommend investing more in AI tools in 2024

All-in-one visual communication platform Canva has released its findings from a study of more than 1,360 chief information officers (CIOs) regarding their priorities, opportunities and the […]
February 1, 2024
sms marketing

Brands earned $39.5M due to AI-powered SMS marketing, study says

Brands that leveraged Attentive’s SMS marketing platform in total earned $39.5 million in revenue, according to a study that they commissioned from Forrester Consulting.   The […]
January 30, 2024
communicator

3 learning opportunities to help you become a better communicator in 2024

To be an effective communicator is a cornerstone of personal and professional success, and just about everyone in every other field can benefit from enhancing their […]
January 9, 2024
AI sellers

Until now, sellers have used AI to get the best deal for themselves – those tables are about to turn

It’s no accident we are seeing record profits from some of our biggest consumer-facing companies, among them Qantas and the big four banks. They are among […]
January 9, 2024
Comms Trends

3 Comms Trends To Watch Out for In 2024

2023 has been an interesting year for communicators, to say the least. While communication has always been a dynamic field, 2023 was the year where workflows […]
December 15, 2023
Women in AI

The AI industry is on the verge of becoming another boys’ club. We’re all going to lose out if it does

A recent New York Times article released a list of people “behind the dawn of the modern artificial intelligence movement” – and not a single woman […]
December 15, 2023
marketing interns

2024 sees more demand for marketing interns despite rise of AI

Recent insights from GetApp’s 2023 AI Impact Survey, encompassing 400 small and midsize businesses (SMBs), challenge prevailing assumptions. Surprisingly, 36% of SMBs anticipate that AI will […]
December 12, 2023
AI in Education

Australia has its first framework for AI use in schools – but we need to proceed with caution

Federal and state governments have just released a national framework for generative AI in schools. This paves the way for generative AI – algorithms that can […]