- Have any questions?
- 02 9247 6000
- media@commsroom.co
- Have any questions?
- 02 9247 6000
- media@commsroom.co
Menu
To celebrate its first decade, all-in-one visual platform Canva has launched Magic Studio, a first of its kind AI-powered design platform. Canva claims that Magic Studio is “the first and only truly all-in-one and interoperable AI design offering on the market.”
Magic Studio is Canva’s attempt to make AI-powered design more accessible, saying that despite its potential, AI-powered design “remains geared towards design professionals and exists in a highly complex and fragmented market.”
“A decade ago, Canva set out to empower the world to design by simplifying a complex and fragmented design ecosystem. As we go into the next decade of our journey, we’re incredibly excited to be taking a massive leap forward with the launch of Magic Studio – the first all-in-one suite of design AI tools created to supercharge the way teams create and scale visual content,” said Melanie Perkins, co-founder and CEO of Canva.
In Case You Missed It: Photoshop unveils Generative Expand workflow, language support (commsroom.co)
Magic Studio offers the following features.
Magic Switch: An industry-first offering that instantly converts designs into a range of formats with one click. Turn a presentation into an executive summary or create a blog post from a whiteboard of ideas, plus, translate it into various languages in the process.
Magic Media (text to image and text to video functionality): Turn text into engaging photos and, with its latest update, explore a wide range of new style options for any result. Or, create compelling videos from an image or text using Gen-2, a video generation AI model by Runway.
Magic Design: Turn a prompt or your own media into captivating and fully designed videos, presentations and more. Speed up the creation process by simply entering your idea, selecting colour schemes and watching complete designs come to life ready to be shared or further customized to your liking.
Brand Voice: Canva’s Magic Write copywriting assistant has been supercharged with brand voice. It’s easier than ever to write in your brand’s tone of voice in any design or document. Simply add guidelines to your Brand Kit to generate on-brand content every time.
Magic Morph: Turn your design from ordinary to extraordinary by instantly transforming words and shapes into new colours, textures, patterns and styles with a simple prompt.
Magic Grab: A whole new way to reimagine your images. Magic Grab can select and separate any subject in your photo so that you can edit, reposition, or resize it.
Magic Expand: Perfect photos after they’ve been taken. Magic Expand can save zoomed-in images or turn a vertical shot horizontal by recovering whatever’s outside the frame.
AI Apps on Canva: The Canva Apps Marketplace puts the best AI-powered design and productivity tools on the market all in one place, with world-leading AI apps recently added including Dall-E, Imagen by Google Cloud, MurfAI, Soundraw and more.
Canva has also launched Canva Shield – an industry-leading and enterprise-grade collection of robust trust, safety and privacy controls designed to provide teams and organisations with peace of mind when creating content. Team administrators have full control over how Magic Studio products are enabled and used across the workplace and can toggle these features based on employee roles at any time.
Canva Shield is the latest in the company’s substantial and ongoing investment in trust and safety following the integration of powerful automated content moderation, prompt filtering, reporting functionalities and the launch of an industry-first debiasing model ensuring Magic Studio products produce safe and inclusive results. For enterprise customers, Canva Shield also includes indemnification, providing additional peace of mind for organizations creating content with AI.
In recognition of the importance of creators and designers, Canva also announced a $200 million commitment in content and AI royalties to be paid to the company’s creator community over the next three years. The Creator Compensation Program will pay Canva Creators who consent to having their content used to train the company’s proprietary AI models.
Underscoring its commitment to transparency, Canva will provide creators the choice to opt out of their data being used for training purposes. Creators who opt into training AI models on their existing content will receive an initial payment followed by monthly payment for continued use.
“The future of design will be determined by human creativity but will also be fuelled by unprecedented levels of AI innovation,” said Danny Wu, Head of AI, Canva.
“Creators are at the heart of our community, so we fully embrace our responsibility to ensure that we’re offering them AI-powered tools that are firmly grounded in transparency, as well as ethical and fair practices every step of the way.”
