Deceptive marketing: How scammers mimic real businesses online

Criminals are posing as legitimate businesses to promote fake investment bonds online, promising high returns and government protection.

Criminals are posing as legitimate businesses to promote fake investment bonds online, promising high returns and government protection.

Scammers will encourage you to register your name, mobile number and email on a fake website. They steal money by getting people to buy fake investment bonds. They will also use your personal details to commit other scams.

The National Anti-Scam Centre works with the Australian Securities and Investment Commission (ASIC) to remove investment scam websites, which led to thousands of websites being taken down in 2024.

How to spot the scam

This scam can be hard to spot because criminals set up fake emails where they pretend to be legitimate brokers.

They also have a fake website which looks like the real business’s website. The fake website has the business’s branding and uses links that go to the real website.

The fake website comes up in internet searches for investment opportunities.

Read also: Understanding scam risks in seasonal fundraising communications

Recently criminals were impersonating Bunnings in one of these types of scams. Scammers offered environmental bonds that support carbon reduction, sustainability and waste reduction. They offered 3 investment options ranging from $50,000 to $250,000 and promised higher than market returns of up to 9%. They said that the investments are supported by Bunnings and protected by government finance regulations.

ASIC has taken down the fake Bunnings websites.

What you should know

There are steps you can take to help avoid investment scams:

Stay protected
  • Stop – Don’t give money or personal information to anyone if unsure. Say no, hang up, delete.
  • Check – Scammers pretend to be from organisations you know and trust. If you’re not sure, call the official phone number of the organisation to check. Do an internet search to see if there are warnings about any investment scam. Check the ASIC website to confirm if the person offering the investment is licenced.
  • Protect – Act quickly if something feels wrong. If you have had money or personal information stolen contact your bank immediately. Help others by reporting scams to scamwatch.gov.au.

Adrianne Saplagio is a Content Producer at Comms Room, where she combines her passion for storytelling with her expertise in multimedia content creation. With a keen eye for detail and a knack for engaging audiences, Adrianne has been instrumental in crafting compelling narratives that resonate across various digital platforms.

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Adrianne Saplagio
Adrianne Saplagio
Adrianne Saplagio is a Content Producer at Comms Room, where she combines her passion for storytelling with her expertise in multimedia content creation. With a keen eye for detail and a knack for engaging audiences, Adrianne has been instrumental in crafting compelling narratives that resonate across various digital platforms.