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Day: July 18, 2023

VideoAmp’s integration with Meta’s Lift API to help measure tune-in advertising effectiveness

VideoAmp’s integration with Meta will now include lift measurement, enabling advertisers to assess the incremental impact of Facebook and Instagram ads on driving tune-in to...

The Art of Pitching: 7 Strategies to Grab Journalists’ Attention

In the rapidly evolving media landscape, securing journalist attention through effective pitches has become a top concern for organisations concerned about maximising their public relations...

54% of women in media dissatisfied with career progress, report shows

The majority of women in Australian media remain concerned about gender equality and a lack of industry support, citing increased bias and discrimination as a...

More stick, less carrot: Australia’s new approach to tackling fake news on digital platforms

An urgent problem for governments around the world in the digital age is how to tackle the harms caused by mis- and disinformation, and Australia...

DoubleVerify, Roku to continue joint investigations into ad fraud schemes in streaming

Digital media measurement platform DoubleVerify and Roku, Inc., today announced that they will continue to collaborate and investigate emerging ad fraud schemes within the TV...