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Day: September 14, 2023

Rachi to lead Real Chemistry's integrated marketing communications effort.

Rachi Govil to helm Real Chemistry’s integrated marketing communications

AI-driven insights and marketing communications provider Real Chemistry has named Rachi Govil as its Chief Client Officer, Integrated Marketing Communications (IMC). Govil is a healthcare...

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Canva logo

Majority of marketing and creatives say generative AI is ‘essential’ to their work, Canva says

75% of marketers and creatives from US, UK, France, Germany, Spain, Brazil, Mexico, India, and Australia already consider generative AI tools as essential parts of...

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Salesforce CRM

Salesforce unveils integrated conversational AI features

Customer relationship management (CRM) platform Salesforce has unveiled the next generation of Einstein, its suite of AI-powered features designed to drive revenue growth. The new<span...

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Andrew Black - Large

Born to be secure: Digital identity’s impact on utilities 

As Australia continues its ongoing transformation with digital innovation and technological advancement, ensuring the safety of online interactions has emerged as both a challenge and...

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Rachelle Bryant on measuring ROI for Internal communications campaigns.

How to measure ROI on your IC campaigns and strategy with Rachelle Bryant

“The perfect formula for demonstrating return-on-investment is still a pipe dream in internal communications in terms of a dollar value. However, what we can do...

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