Day: October 6, 2023

How to measure the effectiveness of your external communications strategy and campaigns with Antonia Vann

“”Not everything that can be measured matters, and not everything that matters can be measured.”   One of the least discussed yet most pressing challenge...

3 costly mistakes Aussie businesses make in lead generation, unveiled by expert

In the competitive Australian business landscape, lead generation plays an important tool in funnelling customers into the business and maintaining sales and growth. A 2023...

Samsung’s ‘Unfold Your World’ Campaign bags grand prize at 2023 ARF David Ogilvy Awards

The ARF (Advertising Research Foundation) has named Samsung’s “Unfold Your World: Samsung Foldables’ Shift from Social Suicide to Ultimate Apple Trojan Horse” campaign as the...

Meta’s market cap up by 105% YoY, biggest increase among the big 5 tech companies

After losing two-thirds of its stock value in 2022, Meta has picked up the slack to become one of the best performers in the S&P...

Canva marks 10th anniversary with release of ‘Magic Studio’

To celebrate its first decade, all-in-one visual platform Canva has launched Magic Studio, a first of its kind AI-powered design platform. Canva claims that Magic...