Day: June 19, 2024

iion secures seed capital to revolutionise game advertising

iion, a unified game advertising platform, has secured seed capital investment and is set to become the go-to global solution for brands and agencies in...

Macquarie Cloud Services Unveils Australia’s First Dell-Azure Hybrid Cloud Solution

In an Australian first, Macquarie Cloud Services, part of Macquarie Technology Group, has leveraged strategic relationships with Microsoft and Dell Technologies, to launch Macquarie Flex....

IAS expands brand safety and sustainability for YouTube

Integral Ad Science, a leading global media measurement and optimisation platform, announced the expansion of its industry-leading Brand Safety and Suitability Measurement product for YouTube...

Adobe reimagines PDFs with Firefly and Acrobat AI chat integration

Adobe unveiled major AI innovations in Adobe Acrobat, bringing unprecedented creativity and productivity to digital documents. Starting on June 18, Acrobat customers can create and...

Measuring Impact: How Communicators Can Demonstrate Impact Beyond Coverage Volumes

It’s no secret that traditional PR metrics, such as media mentions and coverage volumes, are a good start to assessing your media profile. However, this...