Day: January 29, 2025

Meme marketing: How brands are using humour to go viral

Memes have become a powerful tool in digital marketing, allowing brands to connect with audiences in a fun, relatable way. By tapping into internet culture,...

Adapting to social media updates to stay connected with your audience

Social media is constantly evolving, and brands must keep up with these changes to stay connected with their audiences. Algorithm changes, new features, and trends...

Why penalties will do nothing to prevent Australia’s next major data breach

In 2022, Optus was fined $1.5 million for a data breach that exposed the personal details of nearly 10 million Australians. While the penalty might...

Powering up emergency broadcasting: The latest upgrades to ABC and local radio

The Albanese Government is enhancing broadcasting infrastructure for rapid deployment during natural disasters and emergencies. The Government’s $20 million Broadcasting Resilience Program (BRP) has already...

Tess Corkish on balancing wit and professionalism: Using humour in government communications

Humour can be a powerful tool in government communications when used thoughtfully. It can enhance engagement, build trust, and make complex topics more accessible to...

Mitchell Dye on exploring the societal ripple effects of social media

Social media’s influence on public opinion continues to evolve, creating both opportunities and challenges for communications professionals. Mitchell Dye, Acting Coordinator of External Corporate Communications...

Too close for comfort: ACCAN questions ACMA’s oversight of telcos

ACCAN is urging a parliamentary inquiry into the conduct and culture of the ACMA. This follows concerning revelations about its close collaboration with major telcos....

Building better leaders: Why communication matters more than style

A global leadership study conducted by researchers from Monash University and renowned international institutions suggests that the key to effective leadership may lie in ‘keeping...