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Newsletters are an effective, low-cost way to keep employees within a brand updated, engaged, and aware of the community within a company. A lot of companies employ its use and distribute it weekly or even monthly, but sometimes it ends up being opened only once and never again.
Making a good newsletter doesn’t take a lot of work, but some factors can be easily overlooked. Here are some examples of internal newsletters from different companies that have kept their employees locked in.
This newsletter features a mix of company news, industry insights, and employee stories. It includes sections on employee recognition, diversity initiatives, and wellness tips, promoting a culture of inclusivity and well-being within the organisation.
This newsletter offers a roundup of company updates, team accomplishments, and upcoming events. It includes interactive elements such as polls and quizzes, encouraging employee participation and feedback. The newsletter also highlights employee-generated content, showcasing the diverse talents and contributions of HubSpot’s workforce.
These newsletters yield success because they all share key factors that make them great. Here are 5 core tips that can push your company’s internal newsletter to its best version.
Understand the demographics, preferences, and interests of your internal audience. Tailor the content of your newsletter to resonate with their needs and expectations. For example, if your company has a diverse workforce with varying interests, consider including sections that cater to different demographics, such as updates on company policies, employee spotlights, industry news, or wellness tips.
Employees are often busy, so make sure your newsletter is easy to digest. Use concise language and bullet points to convey key information quickly. Incorporate visuals such as images, infographics, or videos to break up text and make the content more engaging. For instance, include snapshots of recent team events, charts showcasing company achievements, or short video clips featuring interviews with executives or highlights from company initiatives.
Offer content that adds value to employees’ work lives. Share important company updates, project milestones, or departmental achievements. Additionally, include relevant industry news, professional development opportunities, or tips for enhancing productivity and well-being. For example, feature success stories from different departments, offer insights into upcoming projects or provide resources for skill development and career advancement.
Foster a sense of community and engagement by encouraging feedback and interaction. Include polls, surveys, or discussion forums where employees can share their opinions, ideas, and suggestions. Feature employee-contributed content such as testimonials, project showcases, or personal achievements. By creating opportunities for dialogue, you can strengthen employee connections and foster a culture of collaboration.
Continuously monitor the effectiveness of your internal newsletter by tracking metrics such as open rates, click-through rates, and feedback from employees. Use this data to assess which content resonates most with your audience and adjust your newsletter strategy accordingly.
Experiment with different formats, themes, or delivery schedules to keep the newsletter fresh and engaging. By staying responsive to employee preferences and needs, you can ensure that your internal newsletter remains a valuable communication tool.
Internal newsletters don’t need to be packed with information, nor do they need to be at the edge of graphic design or interactive components. You just need to know who you’re talking to, and to foster that community that encourages feedback and a healthy back-and-forth between the employer, the company’s brand, and its employees. Keep these tips and examples in mind, and there will be better responses to your internal newsletter in no time.
