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- media@commsroom.co
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Brand growth is important in establishing a lasting market presence and fostering consumer loyalty. As a brand expands, it not only captures new audiences but also solidifies its position in the minds of existing customersand stakeholders.
Beyond financial metrics, sustained brand growth reflects adaptability, innovation, and the ability to meet evolving consumer needs. All of these can be packed into a neat, foolproof plan called a brand growth strategy.
A brand growth strategy is a comprehensive plan to build, manage, and track brand equity and market shares over time. Simply put, this is to help your company grow its image with a purpose to look good and earn better.
The effectiveness of your brand growth strategy can be measured through your analytics, like customer analysis, competitor analysis, and online reviews from your community. You can also use a brand potential index (or BPI) to measure the market size you plan to cater to in order to determine the volume of content you might need to push.
Being able to push your brand’s growth to its full potential will entail paying attention to four strategy points. Read on to know more!
Make sure your visual assets match your company’s values. A corporate law firm wouldn’t look and seem as trustworth if the logo was a tad too brightly-colored and the fonts used had curly flourishes. Review your brand’s purpose, values, and align brand imagery as best as you can. Having a consistent and compelling brand identity on all platforms can boost trust and loyalty among customers.
The bigger your company becomes, the more important it is to start delegating tasks. But scalability for a brand’s continued growth requires all of the members on your team to be aware of any and all guidelines your strategy has to avoid any content mix-ups. A mistake like a different color used for a logo could actually greatly affect how your business and team communication look to your community.
Paid ads get the bad rap of brands and influencers being too focused on reach and engagements, but in the marketing industry, bolstering your content through them can lead to a better brand growth! The key is to be smart and intentional in how you involve them in your branding strategy. Tailor-make the ads to your needs, and make sure you track them! See what approach works, what doesn’t, and how else you can improve.
People trust brands more when they see that the team behind them are sincerely invested in their community. A real-time showcase of your expertise and experience indicates a touch of authenticity and will guarantee audience interaction. Include gimmicks such as live coaching seminars, Q&A sessions, or even a weekly podcast in your strategy and watch the numbers swing into your favour!
