- Have any questions?
- 02 9247 6000
- media@commsroom.co
- Have any questions?
- 02 9247 6000
- media@commsroom.co
Menu
In the landscape of modern business, leveraging your employees as brand ambassadors can significantly amplify your company’s presence. Here are five business-casual strategies to foster a culture where your team becomes enthusiastic advocates for your brand.
Ensure your employees stay on top of the latest company updates–from new product launches to advertising campaigns. Employees that are kept in the loop are more likely to share content that reflects positively on both the company and themselves.
A single employee share can generate an average of six clicks on Facebook. Utilise channels like internal newsletters to share intriguing and shareable news within the organization.
Use the power of social media by encouraging employees to share their day-to-day experiences using a company-wide hashtag. By allowing employees to showcase their work experiences (with some gentle guidance), you foster positive word-of-mouth that reaches their networks. Additionally, this creates a valuable pool of content for sharing on official company accounts.
Foster team building and a sense of belonging through exciting employee events and outings. Unconventional team-building activities, such as ax-throwing, rafting, or ropes courses, offer employees unique experiences outside their daily routine.
These events not only encourage camaraderie but also provide shareable, Instagram-worthy moments. Consider the impact of employees showcasing their participation in these events, highlighting a vibrant company culture.
Utilise your company blog as a platform for employees to share their perspectives and experiences. Encourage employees to contribute posts that provide insight into their roles and the company culture.
These blog posts not only showcase individual personalities but also highlight a corporate environment that values its people. It’s an effective way to introduce new hires to both the company and its customers, potentially resonating with job seekers who share similar interests.
As the holiday season approaches, consider incorporating your brand into the gifts you provide to employees! Whether it’s an impressive Bluetooth speaker or another thoughtful item, imprinting your logo on these gifts ensures that your brand is part of the story when employees share their joy. When employees proudly display their company gifts, your brand becomes an integral part of the narrative, reaching a broader audience through social circles.
By implementing these strategies, businesses can transform their employees into enthusiastic advocates, effectively amplifying the employer brand in an authentic and engaging manner.
