Our learning channel is open to comment pieces, and diverse views. To help write your article and get published, here are 5 points of what we look for.
- Focus
We know that our industry covers a wide range of topics, however, we prefer a piece that has a single point of focus. This allows readers to understand the article clearly and to engage with ease.
- Challenge thinking
We like articles that start conversations and acknowledge that not everyone agrees with every view point shared.
- Good headline
Although we do help edit in this bit, it is good to already have an idea of your preferred headline, and that should be something that hooks readers to the piece. Also, it should not be more than 10 words.
- Ideal length
Write it tightly at around 600 to 800 words.
- Not advertorial
Keeping this simple: No one really reads a sales-focused story, it sounds like spam.
Now, if you are ready to send your article, make sure to include a short bio and photo of the writer, and an image to accompany the piece.
If you want more clarification on these guidelines, or to submit an opinion piece, contact Pearl Dy at pearl.dy@commsroom.com
