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Creative software maker Adobe is now bringing Adobe Firefly and Adobe Express to enterprises, promising to help address the needs of businesses to create compelling content for external and internal audiences.
Adobe Firefly is Adobe’s generative artificial intelligence (AI) tool, capable of creating images out of text prompts. It is designed to address the surging demand of digital content at scale and help enterprises streamline and accelerate content creation while optimizing costs.
RELATED: Adobe enters the AI Age with Adobe Firefly
Meanwhile, Express is an all-in-one content creation app that allows users to quickly make and share standout social media posts, videos, images, PDFs, flyers, logos, presentations and more.
Designed to be commercially safe, this new offering will bring generative AI image creation and editing capabilities to millions of enterprise users who will be able to modify images in Creative Cloud, Express and Experience Manager.
“Enterprise leaders expect content demands will increase by five-fold over the next two years, making it imperative for them to drive efficiencies internally,” said David Wadhwani, president, Digital Media Business at Adobe.
“This new enterprise offering empowers users of any skill level to instantly turn ideas into content with Firefly, while tapping into the power of Express and Creative Cloud to quickly modify assets and deliver standout designs.”
As part of this new offering, users will be able to access Firefly through the standalone Firefly application, Adobe Express and Creative Cloud, and Adobe plans to enable businesses to be able to custom train Firefly with their own branded assets, embedding the power of Firefly into their own ecosystem and generating content in the brand’s unique style and brand language using APIs to increase automation.
Firefly is designed to be safe for commercial use and enterprises also have the opportunity to obtain an IP indemnity from Adobe for content generated by certain Firefly-powered workflows allowing them to deploy it across their organisation with confidence.
Brands such as Dentsu, IBM and Mattel are already working with Adobe to explore how Firefly can help drive efficiencies, reduce costs and accelerate their content supply chains.
Firefly is the most differentiated generative AI solution available today and Firefly for enterprise is an offering that generates commercially viable, professional quality content at speed.
Firefly’s first model is trained on Adobe Stock images, openly licensed content and other public domain content where copyright has expired. Adobe Stock’s hundreds of millions of professional-grade, licensed images are among the highest quality in the market, and help ensure Firefly won’t generate content based on other peoples’ or brands’ IP.
Since its launch in March, Firefly beta users have generated over 200 million images. Photoshop users have generated over 150 million images in just two weeks using the new Generative Fill feature powered by Firefly.
