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Adobe has introduced the latest desktop web version of Adobe Express, marking a significant step forward in creative content generation.
This AI-powered content creation application features the beta release of Firefly’s generative AI capabilities, aiming to redefine the way users engage with creative expression. The application’s user-friendly approach ensures that individuals of all skill levels can easily design and share high-quality content, potentially transforming the creative landscape.
Express allows users to leverage the Adobe’s popular photo, design, video, document and generative AI tools into a new AI-first, all-in-one editor, making tasks like creating stunning social video content, touching up images, importing, editing and decorating PDFs and laying out amazing designs, fast and easy.
With global availability and expanded support for prompts in over 100 languages, Adobe Express users can now generate images, craft captivating text effects, optimize workflows, and boost productivity in their preferred language, all through the Express platform.
These newly integrated AI-powered capabilities are currently accessible on desktop web, while plans to introduce the updated version of Express to mobile devices are on the horizon.
“With groundbreaking innovations and generative AI at the core of Express, we’re empowering an ever-expanding user base with an AI-first, all-in-one tool that makes content creation fast, easy and fun,” said Govind Balakrishnan, senior vice president, Adobe Express and Digital Media Services at Adobe.
“The all-new Express is revolutionizing how people turn ideas into stunning content and we’re just getting started with exciting innovations across image creation, design, video, audio, PDFs and more still to come.”
Creative Cloud memberships include the full paid version of Express Premium. CC members can easily access, edit and work with creative assets from Photoshop and Illustrator directly, or add linked files into Express that always stay in sync across apps.
Users can also import and enhance PDFs quickly and easily in Express, adding eye-catching text, images, backgrounds, brand logos and more to uplevel any document. Express enables users to collaborate in real-time, and quickly create content for social media or concept approval, all while empowering teams to stay on brand.
For enterprises, Express bridges workflows between creative professionals and marketers through integrations into Creative Cloud applications as well as Experience Manager, Adobe’s world-class CMS solution in Adobe Experience Cloud.
Seamless integrations democratise creativity beyond design teams, and enable organizations to create, collaborate and deliver content velocity at scale. With Express and Firefly for Enterprise, any employee across an organization can generate beautiful, ready-to-share content.
“Adobe Express has empowered our creatives to focus on high-impact, high-value work while equipping other teams with a powerful but easy-to-use design tool. We can bypass repetitive, manual tasks and save time without compromising our brand or creative output,” said Bridget Esposito, vice president and group creative director at Prudential Financial.
“Ensuring that our brand is represented correctly and coherently in the digital world is paramount, and a task that is distributed across many of our global teams. With Adobe Express, we’re creating outstanding and brand uniform content in a way that’s scalable,” said Christina Lehnert, digital brand experience manager at Carl Zeiss AG.
