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Following hot on the heels of Adobe Firefly’s release, Adobe has released Adobe Express for Enterprise and a comprehensive Content Supply Chain solution to help teams meet growing content demands in less time.
The new Adobe Express for Enterprise brings one of Creative Cloud’s most innovative and accessible tools into a universal creative solution for marketers and enterprise leaders, empowering anyone at any creative skill level to easily create, collaborate on and share branded content. New integrations between Adobe Express and Adobe Experience Manager Assets streamline end-to-end content workflows, facilitating more unified content development and marketing processes.
Meanwhile, Adobe’s Content Supply Chain solution is not a standalone product. Rather, it is an integrated feature that drives efficiencies and major cost savings, while delivering experience success. The solution brings together applications, services and integrations across Adobe Creative Cloud and Adobe Experience Cloud and is already delivering value to top brands.
Adobe says these solutions are meant “to accelerate and democratise creative development at enterprise scale,” and “empower anyone within an organisation to rapidly create and iterate content, regardless of their creative skill level.”
“As the digital economy continues to expand, profitable growth will come from connecting the complete customer experience – from acquisition to engagement and retention,” said Anil Chakravarthy, president, Digital Experience Business at Adobe.
“Our latest Adobe Experience Cloud innovations uniquely connect customer experience creation and management, empowering brands to efficiently scale, unify and personalise digital experiences across surfaces, and achieve sustained, experience-led growth.”
Adobe claims that Adobe Experience Cloud is now the industry’s leading platform for delivering, measuring and personalising customer experiences. Used by 87% of Fortune 100 companies and 74% of Fortune 500 companies, Adobe Experience Cloud has continued to gain traction across multiple verticals by introducing solutions to alleviate industry-specific pain points.
In the healthcare space, CVS Health, Elevance Health and UnitedHealth Group are the latest companies that have adopted Adobe Experience Cloud for Healthcare, enabling secure delivery of engaging consumer experiences, and empowering patients to actively participate in their healthcare decisions.
Adobe is also increasingly addressing business-to-business (B2B) use cases, empowering highly personalised marketing for B2B industry leaders such as Amazon Web Services, Cisco, IBM, Microsoft, Qualcomm and Splunk.
Within the financial services industry, businesses are increasingly adopting Adobe Experience Cloud to support highly personalised experiences. Adobe’s Real-Time Customer Data Platform (Real-Time CDP) helps businesses including Bank of America, Fidelity Investments, Morgan Stanley, U.S. Bank and Wells Fargo ensure their customers can manage their financial goals by receiving information and offers that are relevant, timely and consistent.
The new Adobe Sensei GenAI services in Adobe Experience Cloud will redefine how businesses deliver customer experiences. The services will be integrated natively in Adobe Experience Cloud as a co-pilot for marketers, improving productivity and efficiency while providing full creative control and trusted governance capabilities. Sensei GenAI will leverage multiple large language models (LLMs) including Microsoft Azure OpenAI and FLAN-T5 within Adobe Experience Platform, depending on unique business needs.
Adobe also unveiled Adobe Firefly—a new family of creative generative AI models, first focused on image generation and text effects—which will be integrated into Adobe Experience Cloud for businesses to generate content designed to be safe for commercial use.
Adobe’s first Adobe Firefly model is trained primarily on hundreds of millions of professional-grade Adobe Stock images, openly licensed content and public domain content where copyright has expired. Firefly-generated output will have real business value in commercial settings, as it doesn’t generate content based on other people’s or brands’ IP.
Sensei GenAI services and Adobe Firefly will act as co-pilots for creative and marketing departments, enabling them to generate new content-driven experiences at the speed of their imaginations with more precision, power and ease – directly within Adobe Creative Cloud, Adobe Experience Cloud and Adobe Document Cloud applications and workflows.
