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Adobe has unveiled new functionalities to its suite of video production tools, all by harnessing new innovations in artificial technology (AI).
The updates include an AI-powered text-based video editing and automated colour tone-mapping capabilities in Premiere Pro. Through improvements in GPU acceleration and workflow enhancements, Adobe is touting this version of Premiere Pro as the “fastest version ever released.”
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Adobe is also updating motion graphics editor After Effects by adding a context-sensitive Properties Panel for enhanced user productivity, consistent colour support as well as performance optimisations.
“Adobe’s latest innovations are designed to address the workflow needs of today’s professional editors and motion designers by automating time-intensive tasks, freeing creative professionals to spend more time shaping the stories they want to tell,” the company said in a statement.
Adobe’s improvements in Adobe Premiere Pro
As the demand for content continues to accelerate, Adobe says video creators need tools to deliver high-quality content faster than ever before.
“Today’s video professionals are racing to meet insatiable demand for standout content across platforms and surfaces,” said Ashley Still, senior vice president, Creative Product Group and Digital Media Growth at Adobe.
“We are excited to advance workflows and inspire new creative expression with the latest cutting-edge Premiere Pro and After Effects innovations, empowering creative professionals to focus on the craft of creating, while cutting out time-consuming tasks that prolong content ideation, creation and delivery.”
Leveraging Adobe Sensei, Adobe’s machine learning and AI framework, Premiere Pro and After Effects now streamline video workflows and offer AI-powered editing that save production teams precious hours and significantly reduce costs.
To empower partners to deliver creative experiences that inspire, transform and move the world forward, Adobe is launching a new Adobe Video Partner Program that provides a holistic, end-to-end approach across all Adobe video tools. The program offers access to exclusive benefits, resource and solutions designed to help grow and develop our partners’ businesses as they evolve.
Over 400 global partners are now delivering solutions for Adobe customers, including chipmakers AMD, Intel and Nvidia; camera makers Canon, Nikon, RED and Sony; and technology providers ranging from AWS to Fraunhofer IIS and Microsoft. Newly announced integrations with FUJIFILM expand Adobe’s leading collaborative video review and approval platform Frame.io to support end-to-end workflows for capturing, editing, reviewing and approving photos.
Paulo Rizal is a content producer for Comms Room. He writes content around popular media, journalism, social media, and more.
