AI

AI absorbs nearly half of tech budgets as connectivity risks grow

Commsadmin

December 5, 2025

A new Global Business Connectivity Outlook Report shows that while companies are expanding globally and investing heavily in AI, many…

New data shows AI praised in media but criticised on social platforms

Commsadmin

November 16, 2025

A report from Medianet has laid bare the delicate balance Australian organisations must strike as they roll out Artificial Intelligence…

Zoom report reveals Gen Z’s mixed feelings about AI at work

Adrianne Saplagio

November 16, 2025

A Zoom study reveals how young Australians exposed to AI view its impact on customer experience and workplace use, highlighting…

Legal leaders sound alarm on rising digital IP threats

Adrianne Saplagio

November 16, 2025

New research shows 91% of senior legal professionals are concerned about online IP infringement, highlighting growing risks for businesses. While…

Amrita Sidhu on authentic measurement: Aligning data with purpose in comms

Adrianne Saplagio

September 30, 2025

Measurement in communications has long wrestled with the tension between what looks impressive and what truly drives impact. For Amrita…

Why the words you choose matter

Megan Greaney

September 30, 2025

As a copywriter and content writer, it’s an unfortunate but largely accepted part of my job that words don’t always…

PR’s big moment in the age of AI search

Luke Dean-Weymark

September 30, 2025

PR budgets may have tightened, but the potential for impact has never been louder. In an AI-first world, it’s not…

How to use AI responsibly in communications

Commsadmin

September 30, 2025

AI is now woven into the way many organisations communicate, whether through automated emails, social media scheduling, or customer chatbots….

Creating content with AI and maintaining your brand tone

Commsadmin

September 30, 2025

Artificial intelligence has become an everyday tool in content production. From drafting blog posts to refining social media copy, AI…

51% of Australians frustrated by AI bots that can’t resolve service issues

Adrianne Saplagio

August 12, 2025

Zoom’s new research with Morning Consult reveals AI alone won’t fix customer service. According to the study, Australians may take…

Imperfect you is better than impersonal AI

Ross Monaghan

August 3, 2025

Is the fear of making a mistake stronger than the fear of being bland and boring? Generative AI has many…

When leaders show up, AI becomes a strategic win

Amrita Sidhu

July 20, 2025

For those of us at the C-suite level, the conversation around artificial intelligence AI has often been framed as an…

Schools on alert as deepfake technology targets students

Commsadmin

July 20, 2025

Deepfake technology, once considered futuristic, has now become a pressing concern for Australian school communities. These AI-driven tools are capable…

Sinead Murray on building at speed, leading with trust: Growing MARCOM in a global scale-up environment

Sinead Murray

June 27, 2025

In a world where change is the only constant we know, building a modern Marketing and Communications (MARCOM) function at…

We unapologetically use AI (and you should too)

Melanie Gibbons

June 25, 2025

There’s been a lot of talk lately—especially in government—about the risks of artificial intelligence and its impact on the way…

Australia’s workforce future depends on AI-ready classrooms today

Adrianne Saplagio

June 25, 2025

As AI becomes more integrated into daily life, questions are growing around whether young Australians are being properly equipped to…

Stronger content safeguards rolled out as misinformation risks grow

Commsadmin

June 17, 2025

Australia’s top digital platforms are ramping up efforts to combat misinformation. New 2025 transparency reports show progress under the Australian…

One in five schools plan to boost AI use in the next year

Commsadmin

June 17, 2025

Nearly 80% of Australian secondary schools now use AI tools, new Campion Education research shows. The Digital Landscapes in Australian…

Google’s AI search shift demands smarter storytelling and targeted messaging

Commsadmin

June 9, 2025

Google’s rollout of AI Mode in the United States marks a major transformation in how people search, discover and consume…

Future-proofing Gen Z: What new data says about their trust in generative AI

Adrianne Saplagio

June 9, 2025

Young Australians are embracing generative AI as both a game-changing tool and a source of growing unease, according to new…