Tag: AI

Programmatic advertising boosts efficiency—here’s how

Circana has released its latest report, AdVentures in Advertising, detailing data on consumer behaviour and how it’s impacting agencies and advertising professionals. Research by Circana...

DeepSeek’s rise: A game-changer or a security threat?

The emergence of DeepSeek, a Chinese AI platform competing with ChatGPT, Google Gemini, and Microsoft Copilot, is reshaping the AI landscape. As generative AI advances,...

AI could transform cybersecurity—if leaders get on board

AI adoption for network management is growing, with 58% of senior leaders reporting that their organisations have fully implemented it. A recent poll of more...

How AI is redefining personalised communication for businesses

AI is transforming how businesses connect with their customers. Customers are happier with brands that use AI because it lets them send and receive personalised...

Ethical concerns in AI content creation: What brands should know

As artificial intelligence (AI) becomes a key tool in content creation, brands face significant risks and responsibilities. While AI improves efficiency and scalability, it also...

Rising threat of AI in creating child abuse material

The Australian Federal Police (AFP) is advising parents and caregivers to have open, nonjudgmental conversations with their children about the risks of artificial intelligence. Over...

Generative AI and PR: A communication revolution with cautionary lessons

The public relations (PR) industry is undergoing an unprecedented transformation as a result of generative AI. Muck Rack’s third State of AI in PR report...

Digital transformation reshapes sustainability reporting for businesses

Digital transformation is fundamentally changing the way companies across industries and sectors operate. This transformation is fueled by a wide array of technological advancements, from...

AI in communication: Bridging innovation, marketing, and audience engagement

Artificial intelligence is rapidly altering the way that brands connect with their audiences both on social media and in marketing. At CES 2025, leaders in...

Addressing bias and fairness: AI’s impact on legal decision-making

Artificial intelligence (AI) is becoming embedded in the legal framework, presenting substantial opportunities and challenges for Australia’s public sector. AI technology evolves and significantly impacts...

Navigating the challenges of AI integration in healthcare

A new UK study reveals that 20 per cent of general practitioners are now using artificial intelligence in clinical diagnosis and treatment, as well as...

Regulatory focus on multimodal AI expands in latest publication

The Digital Platform Regulators Forum (DP-REG) has published a new working paper on multimodal foundation models (MFMs) in generative artificial intelligence. These models, which can...

Education with AI: Teacher communication and efficiency improved

All NSW public school teachers will soon have access to a generative AI app developed by the Department of Education. This decision follows feedback from...

How technology is enhancing patient interaction

A new report from the National Industry Innovation Network (NIIN) Health Alliance outlines five technological transformations set to revolutionise healthcare delivery in the coming year....

AI in high-risk settings: How regulatory guardrails shape trust and communication

The Albanese Government is enhancing AI safety in Australia with two key announcements made on 5 September 2024. Last year, the government consulted with the...

Legislating digital integrity: Communication and privacy in the age of deepfakes

The Albanese Labour Government recently passed the Criminal Code Amendment Bill 2024. This legislation, the Deepfake Sexual Material, targets non-consensual sexually explicit deepfakes by introducing...

Calls grow for AI Safety Institute as Australians express concerns over AI risks

Australians for AI Safety revealed that more than half of Australians think that the risks of AI outweigh its benefits, according to polling from the...

AI’s role in nursing: Balancing innovation with ethical nursing practices

The Australian College of Nursing (ACN) has released a position statement on Artificial Intelligence (AI). It highlights the transformative potential of AI in nursing while...

Australian businesses enhance resilience with advanced AI protection

Corporate communications face a significant threat from cyber threat deepfakes generated by artificial intelligence. Businesses are increasingly concerned about the impact of cyber risks as...

Tolley announces Tolley+ AI

Tolley announced the development of Tolley+ AI, a generative AI solution designed to transform tax research and guidance. Grounded in the largest repository of accurate...