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Email marketing and automation platform Intuit Mailchimp has unveiled an Email Content Generator, which uses GPT AI technology to allow customers to create marketing email campaigns based on industry, marketing intent, and brand voice.
While still in its beta phase, the Email Content Generator is part of a suite of new AI-powered features within Mailchimp, representing the next step in Mailchimp’s goal to transform email marketing for small and mid-size businesses.
“We’re on a mission to make Mailchimp the only place where marketers can effortlessly create content optimized for their brand, their marketing channels, their objectives, and every member of their audience,” said Rania Succar, CEO at Mailchimp.
“AI and text generation tools like ChatGPT have received a lot of attention recently, and for good reason. We see this as a supportive technology for marketers, and we want to provide them with approachable ways to use AI so that they can automate, generate, and optimize content to save time and trust that what we’re serving them is tailored to help them reach their goals.”
Over the last several years, Mailchimp has incorporated AI and machine learning capabilities into its platform to help marketers and small businesses market better and faster. Mailchimp made strategic acquisitions to bring AI technology into its email marketing platform, starting with Sawa in 2019 and Inspector 6 in 2020.
Mailchimp currently has 20+ AI and data science features in-app—such as Creative Assistant, Content Optimiser, Send-Day and Send-Time Optimisation, Predictive Segmentation, and Product Recommendations —designed to help marketers and small business owners save time, send more effective marketing campaigns, and get smarter with their marketing decisions.
“Marketers and small businesses are spending a lot of time thinking about how they can apply AI without adding something new to their plates or relinquishing creative control,” said Jon Fasoli, Chief Data and Product Officer at Mailchimp.
“We see generative AI fundamentally changing the landscape of creative work, and we’re here to help our customers apply it to their day-to-day marketing in meaningful ways so that they get more done and reach their goals faster. Email Content Generator and our AI-powered features can help them do just that.”
Mailchimp users can generate content with AI to design on-brand marketing content faster, get copy ideas and inspiration, and test variants to deliver more personalized and engaging content to their customers.
With the help of Email Content Generator, marketers can take content that GPT AI technology recommends for them and then customize that content to create highly personalized email marketing campaigns tailored to their brand, tone, and marketing intent, making email campaigns feel more authentic and relevant to their customers.
When creating an email campaign in Mailchimp’s new email editor tool, marketers can see three options of copy that match their industry, marketing intent, and tone of voice. Mailchimp customers can give a natural language prompt like, “write an email about our new product launch and offer 15% off orders today only,” and Email Content Generator will create three options that are even more targeted to the goal of their email campaign.
Users can select an option generated for them that works best to drag and drop into their campaign, customize, and send to help them reach their audience and sell more.
Besides content generation, Mailchimp can also explain why a campaign performed the way it did, complete with detailed insights and suggestions. Additionally, Mailchimp can recommend ways to improve your campaign and content.
Small businesses and marketers can take advantage of Mailchimp’s data, which includes their specific industry’s data, to benchmark their marketing efforts across their industry and find the best day(s) and time(s) to send marketing campaigns to engage their customers.
Mailchimp uses a mix of in-house built models and third-party AI products to power its AI tools. Mailchimp is leveraging Intuit’s AI infrastructure which allows technologists across the company to “democratize” AI and build AI capabilities into Intuit products at scale for customers, resulting in 58 billion machine learning predictions per day and 730 million AI-driven customer help interactions per year across Intuit.
Email Content Generator (beta) is available to select Mailchimp customers in the United States with Standard and Premium plans who are using Mailchimp’s new email builder starting April 10, 2023.
